WhatsApp Business And API: Transform Your Marketing Strategy
WhatsApp Business and WhatsApp API are two tools that never fail to prove their marketing benefits. It is one of the easiest and most personal ways to connect with your audience. They’re great for enhancing the customer experience, thus, making your marketing strategy more efficient. Whether you run a small business or a large company, these tools can change the way you interact with customers. Let’s dive into how you can use WhatsApp Business and the WhatsApp API to boost your business.
What is WhatsApp Business?
WhatsApp Business is a free-to-download app that is suitable for small businesses. It allows you to directly chat with customers. It also provides special features like automated replies and other features to enable faster replies. Here are some of its key features:
- Business Profile: You can add important details about your business like name, address, website and email.
- Quick Replies: You can save the answers to FAQs to accelerate faster replies.
- Catalogues: Display a catalogue of your products/services in your profile.
- Labels: Categorise chats by labelling them for easy management.
- Automated Messages: Set up welcome messages, farewell messages and more for faster replies.
What is WhatsApp API?
WhatsApp API is suitable for larger businesses. Unlike WhatsApp Business, it is not an app. Instead, you can connect your WhatsApp account to a Customer Management software. Here are some basic differences between the two:
- Manage Large Scale Operations: APIs are capable of handling lots of messages at once.
- Multi-Agent Usage: Through API, several team members can reply to customers from the same account.
- Automation: API enables the seamless use of bots and workflows, thus offering personalized experiences.
- Integration: Connect easily with CRM systems and other marketing tools using WhatsApp API.
Why Use WhatsApp Business and API for Marketing?
- Direct Engagement: Reach your customers easily and directly. WhatsApp Marketing boasts an overwhelming open rate of 98%. So, your messages are almost guaranteed to be seen.
- Personalized Marketing: Categorise customers based on preferences and behaviours. So that you can create customised offers and messages
- Cost-Effective: WhatsApp provides a high cost-to-value ratio, thus, making sure that you reach lots of people without breaking the bank!
- Better Customer Experience: Using WhatsApp API, you can use chatbots for 24/7 support. Quick responses are a sure-shot method of providing the customer a quality experience.
- Multimedia Messaging: You send pictures, PDFs, links and videos to your customers. Multimedia messages can also be sent through interactive menus for a further personalized experience.
How to Use WhatsApp Business and API Effectively
- Build a Solid Business Profile: Fill your profile with complete details of your business. Including contact details, a logo and a description.
- Use The Catalogue Feature: Showcase all your services and products with their details. You can also include images, descriptions and prices of the products.
- Create Targeted Campaigns: You can group customers based on their interests, purchasing habits, location and other demographics. Sending them customised messages or offers using API is essential for targeting.
- Automate Responses: Automate messages to easily answer FAQs. For complex issues, you can set up a chatbot. This chatbot can also use a menu system for more personalised answers.
- Track Your Results: Connect your API with a CRM system like Theautomate.ai. Then, you can track your message performance based on delivery rates, read rates, response times, and more!
How Is WhatsApp API Better Than WhatsApp Business App?
- You can get a verified green tick badge so as to build trust and credibility for your business.
- Integrate chatbots for faster replies. They can even be AI-powered!
- You can enable multi-agent support. Thus, using multiple devices for the same account.
- Send interactive messages with multiple buttons!
- Seamlessly integrate with e-commerce platforms like Shopify, WooCommerce and more.
- You can send broadcasts to more than 256 people, the broadcast limit.
How To Use WhatsApp API?
You can apply to use WhatsApp API by two methods:
1. Applying Directly Through Meta:
You can now get direct access to WhatsApp APIs through the WhatsApp Cloud API. It is a cloud-based version of the WhatsApp Business API. It helps businesses build custom experiences, and automate interactions. Thus, generally respond to customers more efficiently. But, here are the drawbacks:
- You’ll need third-party tools to manage it because Meta doesn’t offer a platform for the same.
- Indian businesses cannot directly pay for WhatsApp Conversations through Meta.
- Meta only offers assistance via email and so, the customer support is very limited.
2. Applying Through a WhatsApp Business Partner Like Theautomate.ai
WhatsApp Business Partners (BSPs) like theautomate.ai provide quick and easy access to the WhatsApp Business API. BSPs provide an intuitive platform for managing your messages and have much better customer support than Meta.
Why You Should Choose A WhatsApp Partner for WhatsApp Business API?
Meta does not provide a platform to use the WhatsApp API Cloud. Also, Meta does not accept Indian businesses’ direct payments for WhatsApp Conversation Credits.
By choosing a WhatsApp partner like theautomate.ai, you can:
- All-in-One Platform – Use a no-code, feature-rich dashboard. Enjoy easy automation and fast messaging.
- Fast WhatsApp API Access – Get your WhatsApp Business API account approved within 24 hours.
In conclusion, WhatsApp Business and API offer an opportunity to connect with your customers on a personal level. Whether you are a small business or a large company, Theautomate.ai will surely help you grow. Start exploring WhatsApp today!
