Pricing

Simple plans. Unlimited users.

Every plan includes unlimited campaigns, contacts and users. Pick a plan, then pay only for the WhatsApp messages you send.

The free wallet credit is added once, with your first purchase of a plan, and isn’t given again on renewal. It can be used for WhatsApp message charges. Basic AI works without an AI key, up to a daily limit; with your own connected AI key, AI usage is billed by your AI provider. GST as applicable. Setup usually takes 2 to 5 business days after we receive your documents.

Comparing providers? See how Automate AI compares with nine others on features, AI and pricing in our best WhatsApp API providers guide.

Compare plans

Everything in each plan, with what changes as you move up. Tap the i for details.

Marketing₹1,500/month, yearly₹1,833/month, quarterlyAI + Automation₹2,333/month, yearly₹2,833/month, quarterlySeries 4₹2,899/month, yearly
Marketing (every plan)
Unlimited campaigns, contacts and usersNo caps on campaigns, messages, contacts or team members. WhatsApp message charges apply per message.
Campaigns and schedulingSend approved templates to groups, ready-made audiences or chosen contacts, now, on a schedule or at each person’s read time. A/B tests, a small test group first, follow-up steps, results by tab and sales per campaign.
TemplatesText, media and interactive templates with variables like name or order ID, ready-made templates for your industry, and a preview that looks like the real message; see Meta’s approval status in the app.
Contacts and custom fieldsAdd or bulk-upload contacts by CSV, group them, add custom fields such as city, and export to Google Sheets.
Click-to-WhatsApp ads (Meta Ads)Create Facebook and Instagram ads that open a WhatsApp chat with you. AI writes the ad; Meta bills the ad spend to your own ad account.
WhatsApp callsTake customers’ WhatsApp calls in the browser and call customers who allow it, with call history and optional recordings. Calls customers make are free; calls you make are charged per minute from your wallet.
Shared team inbox and rolesEvery WhatsApp chat in one inbox, with auto-assignment (in turn or least busy first, by department), search and filters, Owner, Manager or Agent access, and customer numbers hidden from staff if you choose.
Automation, AI and integrations
AI Connections (MCP)Connect Claude, ChatGPT or Cursor to your business to read contacts, chats, templates and campaign results. An owner or manager approves every message.
Keyword auto-repliesReply automatically to keywords with text or buttons, matched exactly or anywhere in the message.——
Chatbot Flow BuilderBuild no-code chatbots with keywords, buttons, lists, media and questions that reply to customers automatically, day and night.——
AI Assistant (text and voice)An AI that answers customers from your own documents and website, by text or voice note, and hands the chat to your team when needed. No AI key of your own? Basic AI answers your chats up to a daily number of replies. With your own connected AI key there’s no limit from us, and that AI usage is billed by your AI provider.——UnlimitedUnlimited
TicketingTurn chats into tickets, assign them automatically and reopen old conversations.——
Lead captureFacebook Lead Ads, IndiaMART, JustDial and website forms saved as contacts automatically.——
Instagram auto-repliesKeyword replies to Instagram comments and DMs, with a private DM to commenters.——
REST API, SDKs and webhooksAPI keys, endpoints for contacts, messages, templates, campaigns and automations, SDKs for PHP, Node.js, Python, Java and Ruby, webhooks, and Zapier.——
Included at no extra charge
AI Sales CenterScores every lead from 0 to 100 from your WhatsApp chats, shows the reason and suggests the next best action.——
AI CopilotAn AI in your dashboard that plans and does tasks for you, like drafting templates or setting up campaigns, and waits for your OK on important steps.——
AI Template StudioAI help to write and design WhatsApp templates.——
Shopify integrationOrder placed, paid, shipped and cancelled messages, plus abandoned-cart reminders, for your Shopify store.——
Online StoreYour own store page or business website with designs for your industry, edited right on the page. Razorpay, cash on delivery or orders sent on WhatsApp, and WhatsApp order updates.——
Voice AIAn AI agent phones your contacts, one from a chat or a whole list, in Hindi, English and other Indian languages, and saves a summary, transcript and recording in the chat. Answered calls are charged per minute from your wallet.——
RCS messagingRich RCS messages (text, media or rich cards) from the same campaigns.——
Credits and updates
Free wallet creditAdded once to your message wallet with your first purchase (3-month / 12-month), to spend on WhatsApp messages. It isn’t given again when you renew.Free ₹500 / ₹1,000Free ₹500 / ₹1,000Free ₹700 / ₹1,000Free ₹2,000
New features as they launchEvery new feature we release during your plan is switched on for you, without changing plans.———
WhatsApp message rates (India)
Marketing messageOffers, campaigns and reminders to buy. Charged per delivered message to Indian numbers, including Meta’s fee.₹0.99₹0.99₹0.99₹0.95
Utility & OTP messageOrder and booking updates, reminders and one-time passwords. Charged per delivered message to Indian numbers, including Meta’s fee.₹0.19₹0.19₹0.19₹0.15

WhatsApp message charges

Charged per delivered message, as of 23 October 2026, and include Meta’s fee. Messages customers send you are free, and the first 1,000 service replies per number each month are free; after that a service reply costs the same as a utility message.

IndiaMarketing and AI + AutomationSeries 4
Marketing₹0.99₹0.95
Utility₹0.19₹0.15
Authentication (OTP)₹0.19₹0.15
Service replies1,000 free per number a month, then the utility rate

Other countries (all plans)

Search every country in WhatsApp API pricing by country.

CountryMarketingUtilityAuthentication
Afghanistan₹7.4057₹1.0767₹1.0767
Albania₹7.5596₹2.0145₹2.0145
Algeria₹1.9796₹0.3809₹0.3809
American Samoa₹5.3098₹0.7333₹0.7333
Andorra₹5.3098₹0.7333₹0.7333
Angola₹1.9796₹0.3809₹0.3809
Anguilla₹5.3098₹0.7333₹0.7333
Antarctica₹5.3098₹0.7333₹0.7333
Antigua and Barbuda₹5.3098₹0.7333₹0.7333
Argentina₹5.4352₹2.4781₹2.4781
Armenia₹7.5596₹2.0145₹2.0145
Aruba₹5.3098₹0.7333₹0.7333
Australia₹7.4057₹1.0767₹1.0767
Austria₹5.2054₹1.6271₹1.6271
Azerbaijan₹7.5596₹2.0145₹2.0145
Bahamas₹5.3098₹0.7333₹0.7333
Bahrain₹3.4490₹0.8665₹0.8665
Bangladesh₹6.4397₹0.3526₹0.3526
Barbados₹5.3098₹0.7333₹0.7333
Belarus₹7.5596₹2.0145₹2.0145
Belgium₹5.2054₹1.6271₹1.6271
Belize₹5.3098₹0.7333₹0.7333
Benin₹1.9796₹0.3809₹0.3809
Bermuda₹5.3098₹0.7333₹0.7333
Bhutan₹5.3098₹0.7333₹0.7333
Bolivia₹6.5048₹1.0761₹1.0761
Bosnia and Herzegovina₹5.3098₹0.7333₹0.7333
Botswana₹1.9796₹0.3809₹0.3809
Brazil₹5.4970₹0.6479₹0.6479
British Indian Ocean Territory₹5.3098₹0.7333₹0.7333
British Virgin Islands₹5.3098₹0.7333₹0.7333
Brunei₹5.3098₹0.7333₹0.7333
Bulgaria₹7.5596₹2.0145₹2.0145
Burkina Faso₹1.9796₹0.3809₹0.3809
Burundi₹1.9796₹0.3809₹0.3809
Cambodia₹7.4057₹1.0767₹1.0767
Cameroon₹1.9796₹0.3809₹0.3809
Canada₹2.1976₹0.3238₹0.3238
Cape Verde₹5.3098₹0.7333₹0.7333
Cayman Islands₹5.3098₹0.7333₹0.7333
Central African Republic₹5.3098₹0.7333₹0.7333
Chad₹1.9796₹0.3809₹0.3809
Chile₹7.8162₹1.9050₹1.9050
China₹7.4057₹1.0767₹1.0767
Christmas Island₹5.3098₹0.7333₹0.7333
Cocos Islands₹5.3098₹0.7333₹0.7333
Colombia₹1.0993₹0.0764₹0.0764
Comoros₹5.3098₹0.7333₹0.7333
Cook Islands₹5.3098₹0.7333₹0.7333
Costa Rica₹6.5048₹1.0761₹1.0761
Croatia₹7.5596₹2.0145₹2.0145
Cuba₹5.3098₹0.7333₹0.7333
Curacao₹5.3098₹0.7333₹0.7333
Cyprus₹5.3098₹0.7333₹0.7333
Czech Republic₹7.5596₹2.0145₹2.0145
Democratic Republic of the Congo₹5.3098₹0.7333₹0.7333
Denmark₹5.2054₹1.6271₹1.6271
Djibouti₹5.3098₹0.7333₹0.7333
Dominica₹5.3098₹0.7333₹0.7333
Dominican Republic₹6.5048₹1.0761₹1.0761
East Timor₹5.3098₹0.7333₹0.7333
Ecuador₹6.5048₹1.0761₹1.0761
Egypt₹5.6629₹0.3431₹0.3431
El Salvador₹6.5048₹1.0761₹1.0761
Equatorial Guinea₹5.3098₹0.7333₹0.7333
Eritrea₹1.9796₹0.3809₹0.3809
Estonia₹5.3098₹0.7333₹0.7333
Ethiopia₹1.9796₹0.3809₹0.3809
Falkland Islands₹5.3098₹0.7333₹0.7333
Faroe Islands₹5.3098₹0.7333₹0.7333
Fiji₹5.3098₹0.7333₹0.7333
Finland₹5.2054₹1.6271₹1.6271
France₹7.5588₹2.8592₹2.8592
French Polynesia₹5.3098₹0.7333₹0.7333
Gabon₹1.9796₹0.3809₹0.3809
Gambia₹1.9796₹0.3809₹0.3809
Georgia₹7.5596₹2.0145₹2.0145
Germany₹12.0088₹5.2419₹5.2419
Ghana₹1.9796₹0.3809₹0.3809
Gibraltar₹5.3098₹0.7333₹0.7333
Greece₹7.5596₹2.0145₹2.0145
Greenland₹5.3098₹0.7333₹0.7333
Grenada₹5.3098₹0.7333₹0.7333
Guam₹5.3098₹0.7333₹0.7333
Guatemala₹6.5048₹1.0761₹1.0761
Guernsey₹5.3098₹0.7333₹0.7333
Guinea₹5.3098₹0.7333₹0.7333
Guinea-Bissau₹1.9796₹0.3809₹0.3809
Guyana₹5.3098₹0.7333₹0.7333
Haiti₹6.5048₹1.0761₹1.0761
Honduras₹6.5048₹1.0761₹1.0761
Hong Kong₹6.4397₹2.4773₹2.4773
Hungary₹7.5596₹3.3258₹3.3258
Iceland₹5.3098₹0.7333₹0.7333
Indonesia₹3.6133₹2.3811₹2.3811
Iran₹5.3098₹0.7333₹0.7333
Iraq₹2.9992₹0.7522₹0.7522
Ireland₹5.2054₹1.6271₹1.6271
Isle of Man₹5.3098₹0.7333₹0.7333
Israel₹3.1045₹0.5051₹0.5051
Italy₹6.9847₹2.8566₹2.8566
Ivory Coast₹1.9796₹0.3809₹0.3809
Jamaica₹6.5048₹1.0761₹1.0761
Japan₹7.4057₹1.0767₹1.0767
Jersey₹5.3098₹0.7333₹0.7333
Jordan₹3.4490₹0.8665₹0.8665
Kazakhstan₹7.0520₹3.8104₹3.8104
Kenya₹1.9796₹0.3809₹0.3809
Kiribati₹5.3098₹0.7333₹0.7333
Kosovo₹5.3098₹0.7333₹0.7333
Kuwait₹6.9671₹4.1894₹4.1894
Kyrgyzstan₹5.3098₹0.7333₹0.7333
Laos₹7.4057₹1.0767₹1.0767
Latvia₹7.5596₹2.0145₹2.0145
Lebanon₹3.4490₹0.8665₹0.8665
Lesotho₹1.9796₹0.3809₹0.3809
Liberia₹1.9796₹0.3809₹0.3809
Libya₹1.9796₹0.3809₹0.3809
Liechtenstein₹5.3098₹0.7333₹0.7333
Lithuania₹7.5596₹2.0145₹2.0145
Luxembourg₹5.3098₹0.7333₹0.7333
Macau₹5.3098₹0.7333₹0.7333
Macedonia₹5.3098₹0.7333₹0.7333
Madagascar₹1.9796₹0.3809₹0.3809
Malawi₹1.9796₹0.3809₹0.3809
Malaysia₹7.5644₹1.3341₹1.3341
Maldives₹5.3098₹0.7333₹0.7333
Mali₹1.9796₹0.3809₹0.3809
Malta₹5.3098₹0.7333₹0.7333
Marshall Islands₹5.3098₹0.7333₹0.7333
Mauritania₹1.9796₹0.3809₹0.3809
Mauritius₹5.3098₹0.7333₹0.7333
Mayotte₹5.3098₹0.7333₹0.7333
Mexico₹3.4877₹0.8094₹0.8094
Micronesia₹5.3098₹0.7333₹0.7333
Moldova₹7.5596₹2.0145₹2.0145
Monaco₹5.3098₹0.7333₹0.7333
Mongolia₹7.4057₹1.0767₹1.0767
Montenegro₹5.3098₹0.7333₹0.7333
Montserrat₹5.3098₹0.7333₹0.7333
Morocco₹3.6425₹2.1902₹2.1902
Mozambique₹1.9796₹0.3809₹0.3809
Myanmar₹5.3098₹0.7333₹0.7333
Namibia₹1.9796₹0.3809₹0.3809
Nauru₹5.3098₹0.7333₹0.7333
Nepal₹6.4397₹0.3240₹0.3240
Netherlands₹14.0494₹4.7653₹4.7653
Netherlands Antilles₹5.3098₹0.7333₹0.7333
New Caledonia₹5.3098₹0.7333₹0.7333
New Zealand₹7.4057₹1.0767₹1.0767
Nicaragua₹6.5048₹1.0761₹1.0761
Niger₹1.9796₹0.3809₹0.3809
Nigeria₹4.5421₹0.6390₹0.6390
Niue₹5.3098₹0.7333₹0.7333
North Korea₹5.3098₹0.7333₹0.7333
Northern Mariana Islands₹5.3098₹0.7333₹0.7333
Norway₹5.2054₹1.6271₹1.6271
Oman₹2.9992₹2.3518₹2.3518
Pakistan₹4.1620₹1.43₹1.43
Palau₹5.3098₹0.7333₹0.7333
Palestine₹5.3098₹0.7333₹0.7333
Panama₹6.5048₹1.0761₹1.0761
Papua New Guinea₹7.4057₹1.0767₹1.0767
Paraguay₹6.5048₹1.0761₹1.0761
Peru₹6.1843₹2.8591₹2.8591
Philippines₹7.4057₹1.0767₹1.0767
Pitcairn₹5.3098₹0.7333₹0.7333
Poland₹3.2105₹1.1593₹1.1593
Portugal₹5.2054₹1.6271₹1.6271
Puerto Rico₹6.5048₹1.0761₹1.0761
Qatar₹2.9992₹1.1426₹1.1426
Republic of the Congo₹5.3098₹0.7333₹0.7333
Reunion₹5.3098₹0.7333₹0.7333
Romania₹7.5596₹2.7556₹2.7556
Russia₹7.0520₹3.8104₹3.8104
Rwanda₹1.9796₹0.3809₹0.3809
Saint Barthelemy₹5.3098₹0.7333₹0.7333
Saint Helena₹5.3098₹0.7333₹0.7333
Saint Kitts and Nevis₹5.3098₹0.7333₹0.7333
Saint Lucia₹5.3098₹0.7333₹0.7333
Saint Martin₹5.3098₹0.7333₹0.7333
Saint Pierre and Miquelon₹5.3098₹0.7333₹0.7333
Saint Vincent and the Grenadines₹5.3098₹0.7333₹0.7333
Samoa₹5.3098₹0.7333₹0.7333
San Marino₹5.3098₹0.7333₹0.7333
Sao Tome and Principe₹5.3098₹0.7333₹0.7333
Saudi Arabia₹5.0537₹1.0184₹1.0184
Senegal₹1.9796₹0.3809₹0.3809
Serbia₹7.5596₹2.0145₹2.0145
Seychelles₹5.3098₹0.7333₹0.7333
Sierra Leone₹1.9796₹0.3809₹0.3809
Singapore₹6.4397₹1.5245₹1.5245
Sint Maarten₹5.3098₹0.7333₹0.7333
Slovakia₹7.5596₹2.0145₹2.0145
Slovenia₹7.5596₹2.0145₹2.0145
Solomon Islands₹5.3098₹0.7333₹0.7333
Somalia₹1.9796₹0.3809₹0.3809
South Africa₹3.3385₹0.9066₹0.9066
South Korea₹5.3098₹0.7333₹0.7333
South Sudan₹1.9796₹0.3809₹0.3809
Spain₹6.2161₹1.9042₹1.9042
Sri Lanka₹6.4397₹0.1906₹0.1906
Sudan₹1.9796₹0.3809₹0.3809
Suriname₹5.3098₹0.7333₹0.7333
Svalbard and Jan Mayen₹5.3098₹0.7333₹0.7333
Swaziland₹1.9796₹0.3809₹0.3809
Sweden₹5.2054₹1.6271₹1.6271
Switzerland₹5.2054₹1.6271₹1.6271
Syria₹5.3098₹0.7333₹0.7333
Taiwan₹7.4057₹1.0767₹1.0767
Tajikistan₹7.4057₹1.0767₹1.0767
Tanzania₹1.9796₹0.3809₹0.3809
Thailand₹7.4057₹1.0767₹1.0767
Togo₹1.9796₹0.3809₹0.3809
Tokelau₹5.3098₹0.7333₹0.7333
Tonga₹5.3098₹0.7333₹0.7333
Trinidad and Tobago₹5.3098₹0.7333₹0.7333
Tunisia₹1.9796₹0.3809₹0.3809
Turkey₹0.9587₹0.0858₹0.0858
Turkmenistan₹7.4057₹1.0767₹1.0767
Turks and Caicos Islands₹5.3098₹0.7333₹0.7333
Tuvalu₹5.3098₹0.7333₹0.7333
U.S. Virgin Islands₹5.3098₹0.7333₹0.7333
Uganda₹1.9796₹0.3809₹0.3809
Ukraine₹7.5596₹2.8317₹2.8317
United Arab Emirates₹5.0537₹1.4962₹1.4962
United Kingdom₹5.5795₹2.0959₹2.0959
United States₹2.1976₹0.3238₹0.3238
Uruguay₹6.5048₹1.0761₹1.0761
Uzbekistan₹7.4057₹1.0767₹1.0767
Vanuatu₹5.3098₹0.7333₹0.7333
Vatican₹5.3098₹0.7333₹0.7333
Venezuela₹6.5048₹1.0761₹1.0761
Vietnam₹7.4057₹1.0767₹1.0767
Wallis and Futuna₹5.3098₹0.7333₹0.7333
Western Sahara₹5.3098₹0.7333₹0.7333
Yemen₹3.4490₹0.8665₹0.8665
Zambia₹1.9796₹0.3809₹0.3809
Zimbabwe₹5.3098₹0.7333₹0.7333
All other countries₹5.3098₹0.7333₹0.7333

Estimate your monthly message charges

Also available as a free calculator.

Estimated message charges per month₹6,737.80including 18% GST
Marketing₹4,950.00
Utility₹570.00
Authentication₹0.00
Service (1,000 charged)₹190.00
Subtotal₹5,710.00
GST 18%₹1,027.80

Automate AI’s WhatsApp message charges per delivered message, as of 23 October 2026, including Meta’s fee. Messages customers send you are free.

Plan fee, separate from messages: AI Assistant + Marketing + Automation Plan is ₹8,499 for 3 months (about ₹2,833 a month), plus GST. Your first purchase adds a free ₹700 wallet credit, which pays for your first ₹700 of message charges.

Included in the AI + Automation Plan and Series 4

At no extra charge. Comparing providers? See Automate AI vs AiSensy, WATI and Gallabox, or all comparisons.

Questions

How much does Automate AI cost?

Marketing Plan ₹1,500 a month billed yearly (₹17,999) or ₹1,833 a month billed every 3 months (₹5,499); AI Assistant + Marketing + Automation Plan ₹2,333 a month billed yearly (₹27,999) or ₹2,833 a month billed every 3 months (₹8,499); Series 4 ₹2,899 a month billed yearly (₹34,788), plus GST. WhatsApp message charges are added for the messages you send.

What do WhatsApp messages cost?

For Indian numbers: ₹0.99 per marketing message and ₹0.19 per utility or authentication message on the Marketing and AI + Automation plans, and ₹0.95 and ₹0.15 on Series 4. These include Meta’s fee.

Do plans include free message credit?

Yes, with your first purchase: the Marketing Plan (3 months) includes ₹500, the Marketing Plan (12 months) includes ₹1,000, the AI Assistant + Marketing + Automation Plan (3 months) includes ₹700, the AI Assistant + Marketing + Automation Plan (12 months) includes ₹1,000, the Series 4 (12 months) includes ₹2,000 in free wallet credit for WhatsApp message charges. The credit is added once and isn’t given again on renewal.

Are service replies free?

The first 1,000 service replies per number each month are free. After that, each costs the same as a utility message. Messages customers send you are always free.

What’s the difference between the plans?

The Marketing Plan is for marketing: unlimited campaigns, templates, contacts and users with a shared inbox. The AI Assistant + Marketing + Automation Plan includes everything, from chatbots and the AI Assistant to AI Sales Center, AI Copilot, Shopify, Online Store, Voice AI and RCS, at no extra charge. Both come for 3 or 12 months. Series 4 (12 months) includes everything plus new features as they launch, and lower India message rates.

Are AI Sales Center, AI Copilot and the other add-ons extra?

No. AI Sales Center, AI Copilot, AI Template Studio, Shopify, Online Store, Voice AI and RCS are included in the AI + Automation Plan and Series 4 at no extra charge. Voice AI call minutes and WhatsApp messages are charged per use. Without an AI key of your own, Basic AI answers chats and runs a few AI Copilot, template and chatbot tasks a day for free; with your own key, AI usage is billed by your AI provider.

How do I pay for a plan?

Pay once with UPI AutoPay or a card, and your plan renews by itself every period, only after each payment goes through. You can turn auto-pay off any time on the Billing page, and your plan stays until the end of the period you paid for. GST invoices are emailed to the address in your billing details after each wallet recharge.

Is there an offer for startups?

Yes. If your company is under 5 years old, send your company details from the dashboard. Once we verify them, you get 1,000 extra free Service messages a month for 6 months, on top of your normal free messages.

Can I earn credit by referring other businesses?

Yes. Your dashboard has your own referral link: when a business you refer signs up and pays for its first plan, you get wallet credit. You can also earn wallet credit for a video, written feedback or a Google review, and book a free onboarding call. Our team checks every reward before it is added.

How long does setup take?

Account activation and WhatsApp Business API setup usually take 2 to 5 business days after we receive your documents.

Ready to start?

Message us on WhatsApp at +91 836 977 8812 or email corporate@uctech.co.in and we’ll set up your account.