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Automate AI vs WATI

WATI and Automate AI both run on the official WhatsApp Business API with a shared inbox, template campaigns, no-code chatbots, AI agents and coexistence. They differ in pricing, lead sources and how much each one bundles beyond WhatsApp.

Here’s an honest side-by-side, using what WATI publishes on its own website.

WATI details checked on 23 October 2026 from www.wati.io/. Products change, so confirm on their site.

Feature by feature

FeatureAutomate AIWATI
PricingPublishedSeries 1 ₹5,499 and Series 2 ₹8,499 a quarter; Series 3 ₹20,499 and Series 4 ₹34,499 a year; unlimited users; India messages from ₹0.95 marketing and ₹0.15 utility.PublishedGrowth ₹2,999, Pro ₹6,499, Business ₹18,499 a month billed monthly (lower quarterly and yearly); 7-day free trial; template message charges extra.Source
Official WhatsApp Business APIYesRuns on the official WhatsApp Business Platform (Cloud API).YesShows a Meta Business Partner badge; broadcasts via the official Business API.Source
Shared team inboxYesShared inbox with round-robin auto-assignment, internal notes, quick replies, business hours and roles.YesShared team inbox with teams, assignment and tags; routing on Pro, round-robin on Business; 3 to 5 users included.Source
Broadcast campaignsYesTemplate campaigns with images, video, buttons and carousels, scheduling, live stats, Smart Links and button-click tracking.YesTemplate broadcasts with scheduling, retargeting, click tracking and analytics.Source
No-code chatbot builderYesNo-code flow builder with keywords, buttons, lists, media and questions.YesNo-code chatbots with up to 200 steps; usage counts against automation-trigger quotas.Source
AI that answers from your documentsYesAI Assistant answers from your documents and website, with handover to a person.YesAstra AI agents learn from website URLs, documents and Q&A pairs.Source
Drip / follow-up sequencesYesDrip sequences that stop on reply and respect business hours.YesDrip campaigns with delays and a stop-on-reply option.Source
CRM and lead scoringYesContacts, groups, tags, statuses, follow-ups; AI lead scoring 0–100 with AI Sales Center (Series 2 and up).PartlyContacts, tags and import; pipeline management on the Business plan; native lead scoring not described.Source
IntegrationsYesShopify (Series 2 and up), Facebook Lead Ads, IndiaMART, JustDial, website-form webhook, Google Sheets, Razorpay, REST API and webhooks.YesShopify (paid add-on), WooCommerce, Google Sheets, Zapier, Pabbly, Make, HubSpot, Zoho; IndiaMART, JustDial and Facebook Lead Ads not listed.Source
Instagram automationPartlyKeyword auto-replies to Instagram comments and DMs; no Instagram inbox.YesInstagram DMs in the inbox, comment keywords, public replies and DMs to commenters.Source
Business app + API on one numberYesConnect your WhatsApp Business app number with Meta’s coexistence onboarding.Yes“Two Apps, One Number, Fully Synced”, including 6 months of chat history.Source
Catalogue, store and paymentsPartlyOnline store (Series 2 and up) with Razorpay or cash on delivery and WhatsApp order updates; no in-chat WhatsApp payments.PartlyWhatsApp catalogue and WhatsApp Pay checkout through Razorpay or PayU (India); no own store builder found.Source
Click-to-WhatsApp adsPartlySends Lead, Purchase and status events to Meta’s Conversions API for Click-to-WhatsApp chats.PartlyTracks and attributes Click-to-WhatsApp ad conversions; ads are created in Meta Ads Manager; Conversions API on Business.Source
Voice and callingPartlyVoice AI phone agents on India and US numbers (Series 2 and up); not WhatsApp calls.YesWhatsApp calling with recording and transcripts; voice AI agents on the Business plan.Source
Developer API and webhooksYesREST API for contacts, chats, templates and campaigns, plus real-time webhooks.YesREST API; webhooks limited on Pro and not on Growth.Source
Mobile appPartlyInstallable web app for phones; no native Android or iOS app.YesiOS and Android apps.Source

“Not listed” means we couldn’t find it on WATI’s website; it may still be available. Features included from Automate AI Series 2 are noted.

Choose Automate AI if
  • You want unlimited users and contacts on every plan, with prices published on our site.
  • Your leads come from IndiaMART, JustDial or Facebook lead forms and you want them saved as contacts automatically.
  • You want AI lead scoring from 0 to 100 with a reason and next step for every lead.
  • You want an online store with cash on delivery and WhatsApp order updates.
  • You want Voice AI phone agents in Hindi and five other languages.
WATI may suit you if
  • You want a 7-day free trial before you pay anything.
  • You want Instagram, web chat and WhatsApp calls in one inbox, or native mobile apps.
  • You need a WhatsApp catalogue with WhatsApp Pay checkout.
  • You rely on Zapier, Make, HubSpot, Zoho or WooCommerce integrations.

Questions

Is Automate AI a good WATI alternative?

If your leads come from IndiaMART, JustDial or Facebook lead forms and you want AI lead scoring and an online store with cash on delivery, Automate AI is worth comparing. WATI offers a free trial, an omnichannel inbox, WhatsApp calling and native mobile apps.

How does WATI price its plans?

On 23 October 2026 WATI’s pricing page listed Growth at ₹2,999, Pro at ₹6,499 and Business at ₹18,499 a month billed monthly, with lower quarterly and yearly prices, a 7-day free trial and template message charges on top.

How does Automate AI price its plans?

Automate AI plans start at ₹5,499 a quarter (Series 1), with Series 2 at ₹8,499 a quarter, Series 3 at ₹20,499 a year and Series 4 at ₹34,499 a year. Every plan has unlimited campaigns, contacts and users, and WhatsApp message charges are added per message. See our pricing page.

Do both support WhatsApp coexistence?

Yes. Both can connect a number that stays on the WhatsApp Business app.

See Automate AI on your own number.

Book a demo and we’ll show the inbox, campaigns, chatbots and AI with your use case. Compare more providers on our comparison page.

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Sources

WATI is a trademark of its owner. This page is Automate AI’s own comparison and isn’t endorsed by WATI.