Order confirmation
UtilitySend right after a customer places an order.
Hi {{1}}, thank you for your order {{2}} of {{3}}. We’ve started getting it ready and will message you when it ships.
130+ original WhatsApp templates by industry, with variables marked and ready to copy. Change the wording to fit your business, then submit it to Meta for review.
Send right after a customer places an order.
Hi {{1}}, thank you for your order {{2}} of {{3}}. We’ve started getting it ready and will message you when it ships.
Send when the courier collects an order.
Hi {{1}}, order {{2}} left our warehouse today with {{3}}. Expected delivery is {{4}}, and you can follow the parcel with the button below.
Send on the morning of delivery.
Hi {{1}}, your parcel for order {{2}} is out for delivery today. Please keep your phone close in case the driver needs directions.
Send before dispatch when a customer chooses to pay on delivery.
Hi {{1}}, you chose cash on delivery for order {{2}}, so {{3}} will be due at your door. Please confirm below and we’ll send it out.
Send right after someone asks about a course.
Hi {{1}}, thank you for asking about {{2}} at {{3}}. Our admissions team will reply here shortly with the next steps.
Send an hour before a live class.
Hi {{1}}, your {{2}} class starts at {{3}} today. Please join a few minutes early so we can begin on time.
Send as soon as a class moves.
Hi {{1}}, your {{2}} class on {{3}} has moved to {{4}}. Everything else stays the same. Reply here if the new time doesn’t work for you.
Send about a week before a fee is due.
Hi {{1}}, the fee of {{2}} for {{3}} is due on {{4}}. You can pay with the secure link below, or reply here if you have any questions.
Send as soon as a patient books.
Hi {{1}}, your appointment at {{2}} is confirmed for {{3}} at {{4}}. Please reply here if you need to change it.
Send the day before a visit.
Hi {{1}}, this is a reminder of your visit to {{2}} tomorrow at {{3}}. Please let us know if you can make it.
Send when the clinic has to change a booking.
Hi {{1}}, we’ve had to move your appointment at {{2}} to {{3}}. We’re sorry for the change. If the new time doesn’t suit you, reply here and we’ll find another.
Send on the day when appointments are running behind.
Hi {{1}}, appointments at {{2}} are running about {{3}} behind today. We’re sorry for the wait. You’re welcome to arrive a little later.
Send right after someone asks about a property.
Hi {{1}}, thanks for your enquiry about {{2}}. Your contact is {{3}}, who will reply here shortly.
Send once a visit is booked.
Hi {{1}}, your visit to {{2}} is booked for {{3}} at {{4}}. Our team will meet you at the site office.
Send the day before a visit.
Hi {{1}}, just a reminder that your visit to {{2}} is tomorrow at {{3}}. Please let us know if your plans have changed.
Send when a booked visit didn’t happen.
Hi {{1}}, your visit to {{2}} on {{3}} didn’t go ahead. Please tap below to pick a new time or cancel the booking.
Send a week or so before a premium is due.
Hi {{1}}, the premium of {{2}} for your policy {{3}} is due on {{4}}. You can pay in your usual way or with the secure link below.
Send to policyholders before their cover ends.
Hi {{1}}, your {{2}} policy ends on {{3}}. Your renewal details are in your customer account, and you can reply here to speak with our team.
Send a few days before an instalment falls due.
Hi {{1}}, your instalment of {{2}} is due on {{3}}. Please make sure the amount is available in your linked account. Reply here if you have any questions.
Send once a payment has cleared.
Hi {{1}}, we’ve received your payment of {{2}} on {{3}}. Thank you. It will appear on your next statement.
Send as soon as a trip is booked.
Hi {{1}}, your trip to {{2}} is confirmed for {{3}}. Your booking reference is {{4}}, and your itinerary is at the link below.
Send before the final payment date.
Hi {{1}}, the balance of {{2}} for your {{3}} trip is due by {{4}}. You can pay with the secure link below, or reply here if you have any questions.
Send when online check-in opens.
Hi {{1}}, check-in is now open for your flight to {{2}} on {{3}}. Tap below to check in online.
Send as soon as a departure time changes.
Hi {{1}}, the departure time of flight {{2}} to {{3}} has changed to {{4}}. We’re sorry for the change. Please reply here if you need help with your plans.
Send once a test drive is booked.
Hi {{1}}, your test drive of the {{2}} is booked for {{3}} at {{4}}. Please bring your driving licence to the showroom.
Send when a customer books a service.
Hi {{1}}, your {{2}} is booked in for a service at {{3}} on {{4}}. Please hand over the keys at the service desk when you arrive.
Send to customers who asked for service reminders, based on their vehicle’s schedule.
Hi {{1}}, your {{2}} is due for its scheduled service by {{3}}. Tap below to choose a time, or let us know if it’s already been done.
Send when a technician finds work the customer hasn’t agreed to yet.
Hi {{1}}, our technician found extra work needed on your {{2}}. The estimate is {{3}}. Please let us know how you’d like to proceed.
Send when a click-and-collect order is packed.
Hi {{1}}, your order {{2}} is ready to collect from {{3}}. We’ll keep it at the customer desk until {{4}}, so please drop in before then.
Send when staff set an item aside for a customer.
Hi {{1}}, we’ve set aside {{2}} for you at {{3}} until {{4}}. Just reply here if you no longer need it.
Send when an item a customer ordered in reaches the store.
Hi {{1}}, the {{2}} you ordered has arrived at {{3}}. Please bring your receipt when you come in to collect it.
Send when a repair or alteration is finished.
Hi {{1}}, the work on your {{2}} is finished and it’s ready to collect. The balance to pay is {{3}}. Please bring your job slip with you.
Send when a table is booked.
Hi {{1}}, your table for {{2}} at {{3}} is confirmed for {{4}}. Reply here if your plans or numbers change.
Send a few hours before a booking.
Hi {{1}}, we’re looking forward to seeing you at {{2}} today at {{3}}. Please tap a button below so we can get your table ready.
Send when an online order comes in.
Hi {{1}}, we’ve got your order {{2}} and the kitchen has started on it. It should be ready by {{3}}, and we’ll message you if that changes.
Send when a takeaway order is packed.
Hi {{1}}, your order {{2}} is ready to collect from {{3}}. Please show this message at the counter.
Send when a client books.
Hi {{1}}, your {{2}} at {{3}} is booked for {{4}}. If you need to change it, please reply here.
Send the day before an appointment.
Hi {{1}}, we’ll see you tomorrow at {{2}} for your {{3}} with {{4}}. Please tell us if you need a new time.
Send when a member books a class.
Hi {{1}}, your place in {{2}} on {{3}} at {{4}} is confirmed. Please arrive 10 minutes early so you can settle in.
Send when a booked class won’t run.
Hi {{1}}, we’re sorry, but {{2}} on {{3}} has been cancelled. Your credit is back on your account, and you can choose another class below.
Send right after someone signs up.
Hi {{1}}, you’re registered for {{2}} on {{3}} at {{4}}. We’ll send your joining details before the day.
Send 24 hours before the session.
Hi {{1}}, a quick reminder that {{2}} starts tomorrow at {{3}}. We’ll send your joining link here shortly before it begins.
Send 15 minutes before a webinar begins.
Hi {{1}}, we’re about to start {{2}}. Tap the button below to join the session.
Send after a ticket is paid for.
Hi {{1}}, your ticket for {{2}} is ready and your booking reference is {{3}}. Please show the ticket at the entrance on {{4}}, on your phone or printed.
Send when someone agrees to hear from you on WhatsApp.
Hi {{1}}, thanks for signing up to messages from {{2}}. You can reply STOP at any time and we’ll stop sending them.
Send when a form or enquiry comes in.
Hi {{1}}, we’ve received your enquiry about {{2}}. A member of our team will reply here shortly.
Send when a quote the customer asked for is ready.
Hi {{1}}, here’s the quotation {{2}} you asked us for. It stays valid until {{3}}, and you can reply here with any changes.
Send when you raise an invoice.
Hi {{1}}, invoice {{2}} for {{3}} is ready. You can view it with the button below, and reply here if anything looks wrong.
It’s a pre-written message that WhatsApp reviews before you can send it. Businesses need an approved template to message a customer first, or to reply after the 24-hour customer service window has closed.
No. Every business submits its own templates, and Meta reviews each one, so approval isn’t guaranteed. These samples follow Meta’s format rules, but change the wording to match what your business really does.
They’re variables: placeholders that are filled in for each customer when you send, such as a name or an order number. You give Meta a sample value for each one when you submit the template.
Marketing is for offers and promotions. Utility is for updates about something the customer already did or asked for, such as an order or a booking. Authentication is for one-time codes. Promotional wording makes a template marketing, even inside an order update.
Copy the text and create a new template in your WhatsApp Business API platform. In Automate AI, open Templates, paste it in, add sample values and submit it to Meta. Once approved, you can use it in campaigns, drip sequences and chatbots.
WhatsApp API messages are charged per delivered message, by category and by the country of the customer’s number. See WhatsApp API pricing by country.
More on the rules in our WhatsApp template guide and why templates get rejected. Costs: rates by country.
Create it in Automate AI, or let AI write one for you, then send it to the customers who opted in.