Free template library

WhatsApp template message library.

130+ original WhatsApp templates by industry, with variables marked and ready to copy. Change the wording to fit your business, then submit it to Meta for review.

Browse by industry

E-commerce templates

Order confirmation

Utility

Send right after a customer places an order.

Hi {{1}}, thank you for your order {{2}} of {{3}}. We’ve started getting it ready and will message you when it ships.

  • View order
Sample: Priya · #1042 · ₹1,850

Order dispatched

Utility

Send when the courier collects an order.

Hi {{1}}, order {{2}} left our warehouse today with {{3}}. Expected delivery is {{4}}, and you can follow the parcel with the button below.

  • Track parcel
Sample: Rohan · #1057 · Example Couriers · Friday

Out for delivery

Utility

Send on the morning of delivery.

Hi {{1}}, your parcel for order {{2}} is out for delivery today. Please keep your phone close in case the driver needs directions.

  • I won’t be home
Sample: Sara · #1063

Cash on delivery check

Utility

Send before dispatch when a customer chooses to pay on delivery.

Hi {{1}}, you chose cash on delivery for order {{2}}, so {{3}} will be due at your door. Please confirm below and we’ll send it out.

  • Confirm order
  • Cancel order
Sample: Arjun · #1071 · ₹2,400

See all 11 templates for e-commerce

Education templates

Enquiry received

Utility

Send right after someone asks about a course.

Hi {{1}}, thank you for asking about {{2}} at {{3}}. Our admissions team will reply here shortly with the next steps.

Sample: Rohan · the Data Skills course · Example Academy

Class reminder

Utility

Send an hour before a live class.

Hi {{1}}, your {{2}} class starts at {{3}} today. Please join a few minutes early so we can begin on time.

  • Join class
Sample: Neha · Physics · 5:00 PM

Timetable change

Utility

Send as soon as a class moves.

Hi {{1}}, your {{2}} class on {{3}} has moved to {{4}}. Everything else stays the same. Reply here if the new time doesn’t work for you.

Sample: Arjun · Maths · Thursday · Friday at 4:00 PM

Fee reminder

Utility

Send about a week before a fee is due.

Hi {{1}}, the fee of {{2}} for {{3}} is due on {{4}}. You can pay with the secure link below, or reply here if you have any questions.

  • Pay fee
Sample: Priya · ₹15,000 · Term 2 · 10 April

See all 11 templates for education

Healthcare templates

Appointment confirmation

Utility

Send as soon as a patient books.

Hi {{1}}, your appointment at {{2}} is confirmed for {{3}} at {{4}}. Please reply here if you need to change it.

Sample: Priya · Example Clinic · Tuesday · 10:30 AM

Appointment reminder

Utility

Send the day before a visit.

Hi {{1}}, this is a reminder of your visit to {{2}} tomorrow at {{3}}. Please let us know if you can make it.

  • I’ll be there
  • I need a new time
Sample: Rohan · Example Clinic · 4:15 PM

Appointment moved

Utility

Send when the clinic has to change a booking.

Hi {{1}}, we’ve had to move your appointment at {{2}} to {{3}}. We’re sorry for the change. If the new time doesn’t suit you, reply here and we’ll find another.

Sample: Sara · Example Clinic · Thursday at 11:00 AM

Running late notice

Utility

Send on the day when appointments are running behind.

Hi {{1}}, appointments at {{2}} are running about {{3}} behind today. We’re sorry for the wait. You’re welcome to arrive a little later.

Sample: Neha · Example Clinic · 30 minutes

See all 10 templates for healthcare

Real Estate templates

Enquiry received

Utility

Send right after someone asks about a property.

Hi {{1}}, thanks for your enquiry about {{2}}. Your contact is {{3}}, who will reply here shortly.

Sample: Rohan · Example Heights · Neha

Site visit confirmation

Utility

Send once a visit is booked.

Hi {{1}}, your visit to {{2}} is booked for {{3}} at {{4}}. Our team will meet you at the site office.

  • Get directions
  • Change the time
Sample: Arjun · Example Heights · Saturday · 11:00 AM

Site visit reminder

Utility

Send the day before a visit.

Hi {{1}}, just a reminder that your visit to {{2}} is tomorrow at {{3}}. Please let us know if your plans have changed.

  • I’ll be there
  • Change the time
Sample: Priya · Example Villas · 4:00 PM

Missed site visit

Utility

Send when a booked visit didn’t happen.

Hi {{1}}, your visit to {{2}} on {{3}} didn’t go ahead. Please tap below to pick a new time or cancel the booking.

  • Pick a new time
  • Cancel booking
Sample: Sara · Example Heights · Sunday

See all 12 templates for real estate

Finance & Insurance templates

Premium due

Utility

Send a week or so before a premium is due.

Hi {{1}}, the premium of {{2}} for your policy {{3}} is due on {{4}}. You can pay in your usual way or with the secure link below.

  • Pay premium
Sample: Arjun · ₹12,400 · ref. 1042 · 15 March

Policy renewal reminder

Utility

Send to policyholders before their cover ends.

Hi {{1}}, your {{2}} policy ends on {{3}}. Your renewal details are in your customer account, and you can reply here to speak with our team.

  • Open my account
Sample: Priya · home · 30 June

Instalment reminder

Utility

Send a few days before an instalment falls due.

Hi {{1}}, your instalment of {{2}} is due on {{3}}. Please make sure the amount is available in your linked account. Reply here if you have any questions.

Sample: Rohan · ₹8,200 · 5 April

Payment received

Utility

Send once a payment has cleared.

Hi {{1}}, we’ve received your payment of {{2}} on {{3}}. Thank you. It will appear on your next statement.

Sample: Neha · ₹8,200 · 3 April

See all 11 templates for finance & insurance

Travel templates

Booking confirmation

Utility

Send as soon as a trip is booked.

Hi {{1}}, your trip to {{2}} is confirmed for {{3}}. Your booking reference is {{4}}, and your itinerary is at the link below.

  • View itinerary
Sample: Priya · Bali · 12 to 18 May · #TR1042

Balance payment reminder

Utility

Send before the final payment date.

Hi {{1}}, the balance of {{2}} for your {{3}} trip is due by {{4}}. You can pay with the secure link below, or reply here if you have any questions.

  • Pay balance
Sample: Rohan · ₹45,000 · Singapore · 20 April

Flight check-in open

Utility

Send when online check-in opens.

Hi {{1}}, check-in is now open for your flight to {{2}} on {{3}}. Tap below to check in online.

  • Check in
Sample: Sara · Dubai · Monday

Schedule change

Utility

Send as soon as a departure time changes.

Hi {{1}}, the departure time of flight {{2}} to {{3}} has changed to {{4}}. We’re sorry for the change. Please reply here if you need help with your plans.

Sample: Arjun · EX 204 · Singapore · 7:40 PM

See all 11 templates for travel

Automobile templates

Test drive confirmation

Utility

Send once a test drive is booked.

Hi {{1}}, your test drive of the {{2}} is booked for {{3}} at {{4}}. Please bring your driving licence to the showroom.

  • Get directions
Sample: Arjun · Example Sedan · Saturday · 11:30 AM

Service booking confirmation

Utility

Send when a customer books a service.

Hi {{1}}, your {{2}} is booked in for a service at {{3}} on {{4}}. Please hand over the keys at the service desk when you arrive.

Sample: Rohan · Example SUV · Example Motors · Tuesday

Service due reminder

Utility

Send to customers who asked for service reminders, based on their vehicle’s schedule.

Hi {{1}}, your {{2}} is due for its scheduled service by {{3}}. Tap below to choose a time, or let us know if it’s already been done.

  • Choose a time
  • Already serviced
Sample: Priya · Example Hatchback · 20 April

Extra work approval

Utility

Send when a technician finds work the customer hasn’t agreed to yet.

Hi {{1}}, our technician found extra work needed on your {{2}}. The estimate is {{3}}. Please let us know how you’d like to proceed.

  • Go ahead
  • Talk to me first
Sample: Sara · Example Sedan · ₹4,800

See all 11 templates for automobile

Retail templates

Order ready to collect

Utility

Send when a click-and-collect order is packed.

Hi {{1}}, your order {{2}} is ready to collect from {{3}}. We’ll keep it at the customer desk until {{4}}, so please drop in before then.

Sample: Priya · #2041 · Example Store, Main Road · Saturday

Item on hold

Utility

Send when staff set an item aside for a customer.

Hi {{1}}, we’ve set aside {{2}} for you at {{3}} until {{4}}. Just reply here if you no longer need it.

Sample: Neha · the grey armchair · Example Store · Sunday evening

Special order arrived

Utility

Send when an item a customer ordered in reaches the store.

Hi {{1}}, the {{2}} you ordered has arrived at {{3}}. Please bring your receipt when you come in to collect it.

Sample: Sara · size 8 running shoes · Example Store

Repair or alteration ready

Utility

Send when a repair or alteration is finished.

Hi {{1}}, the work on your {{2}} is finished and it’s ready to collect. The balance to pay is {{3}}. Please bring your job slip with you.

Sample: Rohan · wristwatch · ₹600

See all 11 templates for retail

Restaurants templates

Table confirmation

Utility

Send when a table is booked.

Hi {{1}}, your table for {{2}} at {{3}} is confirmed for {{4}}. Reply here if your plans or numbers change.

Sample: Rohan · four · Example Bistro · Saturday at 8:00 PM

Table reminder

Utility

Send a few hours before a booking.

Hi {{1}}, we’re looking forward to seeing you at {{2}} today at {{3}}. Please tap a button below so we can get your table ready.

  • We’re coming
  • Need to cancel
Sample: Priya · Example Bistro · 7:30 PM

Order received

Utility

Send when an online order comes in.

Hi {{1}}, we’ve got your order {{2}} and the kitchen has started on it. It should be ready by {{3}}, and we’ll message you if that changes.

Sample: Sara · #308 · 6:45 PM

Ready for pickup

Utility

Send when a takeaway order is packed.

Hi {{1}}, your order {{2}} is ready to collect from {{3}}. Please show this message at the counter.

Sample: Arjun · #312 · Example Kitchen

See all 12 templates for restaurants

Salons, Spas & Fitness templates

Booking confirmation

Utility

Send when a client books.

Hi {{1}}, your {{2}} at {{3}} is booked for {{4}}. If you need to change it, please reply here.

Sample: Priya · haircut · Example Salon · Friday at 3:00 PM

Appointment reminder

Utility

Send the day before an appointment.

Hi {{1}}, we’ll see you tomorrow at {{2}} for your {{3}} with {{4}}. Please tell us if you need a new time.

  • I’ll be there
  • Need a new time
Sample: Neha · 11:00 AM · massage · Sara

Class place confirmed

Utility

Send when a member books a class.

Hi {{1}}, your place in {{2}} on {{3}} at {{4}} is confirmed. Please arrive 10 minutes early so you can settle in.

Sample: Rohan · Morning Yoga · Tuesday · 7:00 AM

Class cancelled

Utility

Send when a booked class won’t run.

Hi {{1}}, we’re sorry, but {{2}} on {{3}} has been cancelled. Your credit is back on your account, and you can choose another class below.

  • See the timetable
Sample: Sara · Evening Spin · Thursday

See all 12 templates for salons, spas & fitness

Events & Webinars templates

Registration confirmation

Utility

Send right after someone signs up.

Hi {{1}}, you’re registered for {{2}} on {{3}} at {{4}}. We’ll send your joining details before the day.

Sample: Priya · Example Growth Summit · 14 March · 10:00 AM

Day-before reminder

Utility

Send 24 hours before the session.

Hi {{1}}, a quick reminder that {{2}} starts tomorrow at {{3}}. We’ll send your joining link here shortly before it begins.

Sample: Arjun · Example Marketing Webinar · 6:00 PM

Starting soon

Utility

Send 15 minutes before a webinar begins.

Hi {{1}}, we’re about to start {{2}}. Tap the button below to join the session.

  • Join now
Sample: Neha · Example Marketing Webinar

Ticket details

Utility

Send after a ticket is paid for.

Hi {{1}}, your ticket for {{2}} is ready and your booking reference is {{3}}. Please show the ticket at the entrance on {{4}}, on your phone or printed.

  • View ticket
Sample: Rohan · Example Music Night · #E2041 · Saturday

See all 12 templates for events & webinars

General Business templates

Opt-in confirmation

Utility

Send when someone agrees to hear from you on WhatsApp.

Hi {{1}}, thanks for signing up to messages from {{2}}. You can reply STOP at any time and we’ll stop sending them.

Sample: Priya · Example Store

Enquiry received

Utility

Send when a form or enquiry comes in.

Hi {{1}}, we’ve received your enquiry about {{2}}. A member of our team will reply here shortly.

Sample: Rohan · bulk orders

Quotation ready

Utility

Send when a quote the customer asked for is ready.

Hi {{1}}, here’s the quotation {{2}} you asked us for. It stays valid until {{3}}, and you can reply here with any changes.

  • View quotation
Sample: Neha · #Q-1042 · 30 April

Invoice ready

Utility

Send when you raise an invoice.

Hi {{1}}, invoice {{2}} for {{3}} is ready. You can view it with the button below, and reply here if anything looks wrong.

  • View invoice
Sample: Arjun · #INV-1042 · ₹18,500

See all 15 templates for general business

Questions

What is a WhatsApp template message?

It’s a pre-written message that WhatsApp reviews before you can send it. Businesses need an approved template to message a customer first, or to reply after the 24-hour customer service window has closed.

Are these templates approved by WhatsApp?

No. Every business submits its own templates, and Meta reviews each one, so approval isn’t guaranteed. These samples follow Meta’s format rules, but change the wording to match what your business really does.

What do {{1}} and {{2}} mean?

They’re variables: placeholders that are filled in for each customer when you send, such as a name or an order number. You give Meta a sample value for each one when you submit the template.

Which template category should I choose?

Marketing is for offers and promotions. Utility is for updates about something the customer already did or asked for, such as an order or a booking. Authentication is for one-time codes. Promotional wording makes a template marketing, even inside an order update.

How do I use a template from this library?

Copy the text and create a new template in your WhatsApp Business API platform. In Automate AI, open Templates, paste it in, add sample values and submit it to Meta. Once approved, you can use it in campaigns, drip sequences and chatbots.

What does a template message cost?

WhatsApp API messages are charged per delivered message, by category and by the country of the customer’s number. See WhatsApp API pricing by country.

More on the rules in our WhatsApp template guide and why templates get rejected. Costs: rates by country.

Send your first template

Create it in Automate AI, or let AI write one for you, then send it to the customers who opted in.