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Template library

WhatsApp templates for e-commerce.

These templates keep shoppers informed from checkout to doorstep, and bring them back with reminders and promotions they agreed to receive. Order and delivery updates are utility messages, and anything that encourages a purchase is marketing.

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11 sample templates

Order confirmation

Utility

Send right after a customer places an order.

Hi {{1}}, thank you for your order {{2}} of {{3}}. We’ve started getting it ready and will message you when it ships.

  • View order
Sample: Priya · #1042 · ₹1,850

Order dispatched

Utility

Send when the courier collects an order.

Hi {{1}}, order {{2}} left our warehouse today with {{3}}. Expected delivery is {{4}}, and you can follow the parcel with the button below.

  • Track parcel
Sample: Rohan · #1057 · Example Couriers · Friday

Out for delivery

Utility

Send on the morning of delivery.

Hi {{1}}, your parcel for order {{2}} is out for delivery today. Please keep your phone close in case the driver needs directions.

  • I won’t be home
Sample: Sara · #1063

Cash on delivery check

Utility

Send before dispatch when a customer chooses to pay on delivery.

Hi {{1}}, you chose cash on delivery for order {{2}}, so {{3}} will be due at your door. Please confirm below and we’ll send it out.

  • Confirm order
  • Cancel order
Sample: Arjun · #1071 · ₹2,400

Payment not completed

Utility

Send when a payment fails at checkout and the order is on hold.

Hi {{1}}, the payment for order {{2}} didn’t go through, so the order is on hold. If you’d still like it, you can try again with the secure link below.

  • Try payment again
Sample: Neha · #1084

Return and refund update

Utility

Send once a returned item reaches you and the refund is under way.

Hi {{1}}, we’ve received your return for order {{2}} and started a refund of {{3}}. It should reach your original payment method by {{4}}, and we’ll tell you if anything changes.

Sample: Priya · #1042 · ₹1,850 · 18 March

Delivery check-in

Utility

Send the day after an order is delivered.

Hi {{1}}, order {{2}} was delivered yesterday. How did everything go? Please tap a button below to tell us.

  • All good
  • Item damaged
  • Something’s missing
Sample: Rohan · #1057

Abandoned cart reminder

Marketing

Send about an hour after a shopper who opted in leaves items in their cart.

Hi {{1}}, you left {{2}} in your cart at {{3}}. We’ve saved it for you, so you can finish your order whenever you’re ready.

Reply STOP to opt out

  • Return to cart
Sample: Priya · a blue denim jacket · Example Store

Back in stock

Marketing

Send when an item a shopper saved to their wishlist is available again.

Good news, {{1}}. The {{2}} you saved to your wishlist is back in stock at {{3}}. Tap below to take a look.

Reply STOP to opt out

  • See product
Sample: Sara · linen shirt · Example Store

Seasonal sale

Marketing

Send to opted-in customers when a real sale starts.

Our seasonal sale is on

Hi {{1}}, our seasonal sale has started, with {{2}} off {{3}} until {{4}}. Tap below to browse everything included.

Reply STOP to opt out

  • Shop the sale
Sample: Neha · 20% · summer styles · 30 June

New collection

Marketing

Send when a new range goes live on your store.

Hi {{1}}, our new {{2}} collection has just landed at {{3}}. ✨ Have a look and save your favourites for later.

Reply STOP to opt out

  • See what’s new
Sample: Arjun · winter · Example Store

Samples only: Meta reviews every template, so change the wording to match your business. The highlighted parts are variables, filled in for each customer.

Tips for e-commerce

Order, payment, delivery and refund updates are utility. Cart reminders, sales and new arrivals are marketing.

Keep offers out of order updates. One line of promotion turns the whole template into marketing.

Send promotions only to shoppers who agreed to hear from you on WhatsApp, for example through a clear tick box at checkout.

Keep sale dates and stock claims true. Don’t write that something is nearly gone unless it is.

See how it all works together: Automate AI for e-commerce.

Questions

Is an abandoned cart reminder marketing or utility?

Marketing. It encourages a purchase the shopper hasn’t made yet, so it needs the marketing category and the shopper’s opt-in.

Can I add a coupon to a shipping update?

You can, but the whole template then counts as marketing. Send the update and the promotion as two separate templates.

Are these e-commerce templates ready to use as they are?

They are samples to start from, not pre-approved templates. Meta reviews every template, so approval isn’t guaranteed, and you should adjust the wording to match your store and what you actually do.

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