Test drive confirmation
UtilitySend once a test drive is booked.
Hi {{1}}, your test drive of the {{2}} is booked for {{3}} at {{4}}. Please bring your driving licence to the showroom.
Sample: Arjun · Example Sedan · Saturday · 11:30 AM
WhatsApp templates for automobile.
These templates help dealers, workshops and service centres confirm test drives, manage service bookings and update customers on their vehicles. They also cover new models and seasonal service offers for customers who opted in.
11 sample templates
Service booking confirmation
UtilitySend when a customer books a service.
Hi {{1}}, your {{2}} is booked in for a service at {{3}} on {{4}}. Please hand over the keys at the service desk when you arrive.
Sample: Rohan · Example SUV · Example Motors · Tuesday
Service due reminder
UtilitySend to customers who asked for service reminders, based on their vehicle’s schedule.
Hi {{1}}, your {{2}} is due for its scheduled service by {{3}}. Tap below to choose a time, or let us know if it’s already been done.
Sample: Priya · Example Hatchback · 20 April
Extra work approval
UtilitySend when a technician finds work the customer hasn’t agreed to yet.
Hi {{1}}, our technician found extra work needed on your {{2}}. The estimate is {{3}}. Please let us know how you’d like to proceed.
Sample: Sara · Example Sedan · ₹4,800
Vehicle ready for pickup
UtilitySend when a service or repair is finished.
Hi {{1}}, your {{2}} is ready to collect from {{3}}. The total is {{4}}, and you can pay at the service desk.
Sample: Neha · Example Hatchback · Example Motors · ₹6,400
New vehicle delivery
UtilitySend when a customer’s new vehicle arrives at the showroom.
Hi {{1}}, your new {{2}} has reached our showroom, and we’ve set your delivery for {{3}}. Reply here if you’d like to change the time.
Sample: Sara · Example SUV · Saturday at 10:00 AM
Insurance renewal reminder
UtilitySend a few weeks ahead to customers who asked for renewal reminders.
Hi {{1}}, the insurance on your {{2}} ends on {{3}}. Please arrange your renewal in good time so that you stay covered.
Sample: Priya · Example Sedan · 30 April
Safety recall notice
UtilitySend when a manufacturer recall affects a customer’s vehicle.
Hi {{1}}, a manufacturer safety recall affects your {{2}}. The check is at no cost to you. Please tap below to choose a time at our workshop.
Sample: Arjun · Example Sedan
New model launch
MarketingSend to customers who agreed to hear about new models.
Hi {{1}}, the new {{2}} is now at {{3}}. 🚗 Come in for a test drive and see it for yourself.
Sample: Rohan · Example SUV · Example Motors
Seasonal service offer
MarketingSend to opted-in customers when a real service offer is running.
Hi {{1}}, get {{2}} off a full service at {{3}} when you book by {{4}}. Tap below to pick a time that suits you.
Sample: Neha · 15% · Example Motors · 31 May
Trade-in invitation
MarketingSend to past customers who opted in, a few years after their purchase.
Hi {{1}}, thinking of changing your {{2}}? Bring it to {{3}} this month for a no-cost valuation. Tap below if you’d like to visit.
Sample: Arjun · Example Hatchback · Example Motors
Samples only: Meta reviews every template, so change the wording to match your business. The highlighted parts are variables, filled in for each customer.
Tips for automobile
Test drive, service and pickup messages are utility. New models, trade-in invitations and service offers are marketing.
A service reminder stays utility only if it’s about the customer’s own vehicle, contains no promotion and goes to someone who agreed to receive it.
Share the estimate and wait for the customer’s go-ahead before you start any extra work.
Don’t ask for licence numbers, ID numbers or bank details in chat. Check those in person or through a secure form.
See how it all works together: Automate AI for automobile.
Questions
Is a service-due reminder utility or marketing?
It’s usually utility when it’s about the customer’s own vehicle, sticks to the facts and goes to someone who agreed to receive it. Adding an offer makes it marketing, and Meta has the final say.
Can we collect driving licence details on WhatsApp?
Don’t ask for licence or ID numbers in a template or chat. Ask the customer to bring the licence to the showroom instead.
Are these automobile templates ready to use as they are?
They’re samples to adapt, not pre-approved templates. Meta reviews every template, so approval isn’t guaranteed. Adjust the wording to match your dealership or workshop and what you actually do.
More templates
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Create your templates, submit them to Meta and send them in campaigns, follow-up sequences and chatbots.