Booking confirmation
UtilitySend as soon as a trip is booked.
Hi {{1}}, your trip to {{2}} is confirmed for {{3}}. Your booking reference is {{4}}, and your itinerary is at the link below.
These templates help travel agents, tour operators, airlines and hotels keep guests informed from booking to return. They also cover package promotions for people who asked to hear from you.
Send as soon as a trip is booked.
Hi {{1}}, your trip to {{2}} is confirmed for {{3}}. Your booking reference is {{4}}, and your itinerary is at the link below.
Send before the final payment date.
Hi {{1}}, the balance of {{2}} for your {{3}} trip is due by {{4}}. You can pay with the secure link below, or reply here if you have any questions.
Send when online check-in opens.
Hi {{1}}, check-in is now open for your flight to {{2}} on {{3}}. Tap below to check in online.
Send as soon as a departure time changes.
Hi {{1}}, the departure time of flight {{2}} to {{3}} has changed to {{4}}. We’re sorry for the change. Please reply here if you need help with your plans.
Send a week or two before departure.
Hi {{1}}, your trip to {{2}} is {{3}} days away. Please check that your passport and any visa are valid for your dates, and keep them somewhere safe.
Send a day or two before a guest arrives.
Hi {{1}}, we look forward to welcoming you to {{2}} on {{3}}. Check-in opens at {{4}}. Please message us here with your arrival time.
Send the day before a transfer.
Hi {{1}}, your airport pickup is set for {{2}}. Your driver {{3}} will wait at arrivals with a sign showing your name.
Send a day or two after a trip ends.
Hi {{1}}, welcome back from {{2}}. How was your trip with us? Please tap a button below to tell us.
Send to opted-in travellers when a real offer is live.
Hi {{1}}, our {{2}} package is {{3}} off for trips booked by {{4}}. Tap below to see the dates and what’s included.
Send ahead of a popular travel season.
Hi {{1}}, planning a break in {{2}}? Our small-group tours to {{3}} are now open for booking. ✈️ Tap below for dates and prices.
Send to past guests who agreed to hear from you.
Hi {{1}}, we loved having you at {{2}}. Book your next stay directly with us by {{3}} and we’ll upgrade your room if one is available.
Samples only: Meta reviews every template, so change the wording to match your business. The highlighted parts are variables, filled in for each customer.
Booking, payment, check-in and schedule messages are utility. Packages, seasonal ideas and return-guest offers are marketing.
Send schedule changes straight away and state the new time clearly, even if you’re still working out the next step.
Never ask for passport, visa or card details in chat. Use a secure link or take them in person.
Ask for opt-in at booking, and treat travel updates and promotions as two separate choices.
See how it all works together: Automate AI for travel.
It can, but the whole template then counts as marketing. Send the trip update on its own and keep promotions for a separate template.
Not in a template or chat. Send travellers a link to your secure form, or take the details in person.
They’re starting points, not pre-approved templates. Meta reviews every template, so approval isn’t guaranteed, and you should adjust the wording to match your trips and how you actually work.
Create your templates, submit them to Meta and send them in campaigns, follow-up sequences and chatbots.