Automate AIThese templates help shops, supermarkets and retail chains tell customers when items are ready, share receipts and handle refunds. They also cover in-store sales, new stock and loyalty messages for customers who opted in.
Send when a click-and-collect order is packed.
Hi {{1}}, your order {{2}} is ready to collect from {{3}}. We’ll keep it at the customer desk until {{4}}, so please drop in before then.
Send when staff set an item aside for a customer.
Hi {{1}}, we’ve set aside {{2}} for you at {{3}} until {{4}}. Just reply here if you no longer need it.
Send when an item a customer ordered in reaches the store.
Hi {{1}}, the {{2}} you ordered has arrived at {{3}}. Please bring your receipt when you come in to collect it.
Send when a repair or alteration is finished.
Hi {{1}}, the work on your {{2}} is finished and it’s ready to collect. The balance to pay is {{3}}. Please bring your job slip with you.
Send at checkout to customers who ask for a digital receipt.
Hi {{1}}, thank you for your purchase at {{2}} today. Your receipt for {{3}} is at the link below.
Send once a store refund has gone through.
Hi {{1}}, your refund of {{2}} from {{3}} has been processed. It should appear in your account by {{4}}, depending on your bank.
Send to opted-in customers a few days before a real sale.
Hi {{1}}, our {{2}} sale starts at {{3}} on {{4}}. Drop in to see what’s included, and ask our team if you need a hand.
Send when a range your customers asked about arrives.
Hi {{1}}, new {{2}} stock has just arrived at {{3}}. Come in and take a look, or tap below and we’ll send some photos.
Send during a customer’s birthday month if you hold the date and they opted in.
Happy birthday, {{1}}. 🎂 Enjoy {{2}} off at {{3}} any time until {{4}}, as a small thank you from our team.
Send to opted-in loyalty members when their points are close to expiring.
Hi {{1}}, you have {{2}} points with {{3}}, and they expire on {{4}}. Drop in to use them on your next visit.
Send to opted-in customers near a new location.
Hi {{1}}, we’re opening a new store in {{2}} on {{3}}. Come and say hello. We’d love to show you around.
Samples only: Meta reviews every template, so change the wording to match your business. The highlighted parts are variables, filled in for each customer.
Pickup, hold, receipt and refund messages are utility. Sales, new stock, birthday treats and loyalty messages are marketing.
Ask for opt-in at the till or on your loyalty sign-up form, and explain what customers will receive.
Keep sales real: state the true dates and what’s included.
WhatsApp’s policy doesn’t allow alcohol, tobacco and some other goods to be promoted, even if you hold a local licence, so leave them out.
See how it all works together: Automate AI for retail.
Yes, if it’s only about the purchase. Adding a discount for the next visit makes it marketing.
Ask at the till or through a sign-up form or QR code, say that they’ll hear from you on WhatsApp, and keep a record of when they agreed.
They’re samples to adapt, not pre-approved templates. Meta reviews every template, so approval isn’t guaranteed. Adjust the wording to match your shop and what you actually do.
Create your templates, submit them to Meta and send them in campaigns, follow-up sequences and chatbots.