Template library

WhatsApp templates for any business.

These templates work for almost any business, covering invoices, payments, support requests, quotations and everyday promotions. There’s also a sample authentication message for sending one-time codes.

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15 sample templates

Opt-in confirmation

Utility

Send when someone agrees to hear from you on WhatsApp.

Hi {{1}}, thanks for signing up to messages from {{2}}. You can reply STOP at any time and we’ll stop sending them.

Sample: Priya · Example Store

Enquiry received

Utility

Send when a form or enquiry comes in.

Hi {{1}}, we’ve received your enquiry about {{2}}. A member of our team will reply here shortly.

Sample: Rohan · bulk orders

Quotation ready

Utility

Send when a quote the customer asked for is ready.

Hi {{1}}, here’s the quotation {{2}} you asked us for. It stays valid until {{3}}, and you can reply here with any changes.

View quotation

Sample: Neha · #Q-1042 · 30 April

Invoice ready

Utility

Send when you raise an invoice.

Hi {{1}}, invoice {{2}} for {{3}} is ready. You can view it with the button below, and reply here if anything looks wrong.

View invoice

Sample: Arjun · #INV-1042 · ₹18,500

Payment reminder

Utility

Send before or on the due date of an invoice. Keep it polite and factual.

Hi {{1}}, a friendly reminder that {{2}} for invoice {{3}} is due on {{4}}. You can pay with the secure link below. Please ignore this message if you’ve already paid.

Pay invoice

Sample: Sara · ₹18,500 · #INV-1042 · 15 April

Payment received

Utility

Send once a payment reaches you.

Hi {{1}}, we’ve received your payment of {{2}} for invoice {{3}}. Thank you. Your receipt is at the link below.

View receipt

Sample: Sara · ₹18,500 · #INV-1042

Appointment confirmation

Utility

Send when a customer books time with you.

Hi {{1}}, your appointment with {{2}} is set for {{3}} at {{4}}. Let us know here if you need to change it.

Sample: Sara · Example Consulting · Monday · 2:30 PM

Support request received

Utility

Send when a customer opens a support request.

Hi {{1}}, we’ve received your support request {{2}} and our team is looking into it. We’ll update you here as soon as we can.

Sample: Rohan · #S-2087

Support request resolved

Utility

Send when you close a support request.

Hi {{1}}, your support request {{2}} is now resolved. Did this fix things for you? Please tap a button below.

Yes, all sorted
No, I still need help

Sample: Rohan · #S-2087

Customer offer

Marketing

Send to opted-in customers when a real offer is running.

Hi {{1}}, we’re offering {{2}} off {{3}} until {{4}}. Tap below to see the details and how it works.

See the offer

Sample: Priya · 15% · all annual plans · 31 March

New product or service

Marketing

Send to opted-in customers when you launch something new.

Hi {{1}}, we’ve just launched {{2}} at {{3}}. Tap below to see how it could help you.

Find out more

Sample: Rohan · same-day delivery · Example Store

Re-engagement check-in

Marketing

Send to opted-in contacts who have been quiet for several months.

Hi {{1}}, it’s been a while since we last spoke. Would you still like to hear from {{2}}? Tap below to let us know.

Yes, keep me posted
No, thank you

Sample: Neha · Example Store

Festive greeting

Marketing

Send to opted-in customers for a holiday they celebrate. Greetings count as marketing.

Hi {{1}}, warm wishes for {{2}} from everyone at {{3}}. 🎉 Thank you for being with us this year.

Sample: Sara · the festive season · Example Store

Referral invite

Marketing

Send to happy customers who opted in, if you run a referral scheme.

Hi {{1}}, thanks for being a customer of {{2}}. If you know someone who could use our service, share your link below and you’ll both get {{3}} off.

Share my link

Sample: Arjun · Example Store · ₹200

Verification code

Authentication

Send when someone needs a one-time login code. Meta supplies the authentication wording, and the code is sent by your system.

Your verification code is {{1}}. For your security, do not share this code with anyone.

Copy code

Sample: 482913

Samples only: Meta reviews every template, so change the wording to match your business. The highlighted parts are variables, filled in for each customer.

Tips for better templates

Use utility only for something specific the customer did or asked for. Promotions, greetings and re-engagement are marketing.

Get clear opt-in before you message anyone first, and keep a record of it.

In Automate AI, a typed STOP opts a contact out automatically, which is why the marketing samples carry the footer “Reply STOP to opt out”.

Only authentication templates may carry one-time codes, and your own system should generate and send each code.

Questions

What’s the difference between marketing, utility and authentication templates?

Marketing promotes, persuades or re-engages. Utility is a non-promotional update about something the customer did or asked for. Authentication carries a one-time code, in wording Meta supplies.

Can I change the words in an authentication template?

Very little. Authentication templates are created from Meta’s template library, so Meta supplies the wording, and URLs, media and emojis aren’t allowed. The code itself comes from your own system.

Are these templates ready to use as they are?

Use them as a starting point, not as pre-approved text. Meta reviews every template, so approval isn’t guaranteed. Adjust the wording to match your business and what you actually do before you submit.

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