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Click-to-WhatsApp ads

Ads that start WhatsApp chats.

Describe your offer in a line and add a photo. AI writes the ad, the audience and the greeting; you check it and publish to Facebook and Instagram.

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  • Written by AI
  • Facebook & Instagram
  • Spend & chats
How it works

From offer to chats in a few minutes.

  1. 1
    Connect your Meta ad account

    Continue with Facebook and pick your ad account and Page, or type their IDs. Meta bills ad spend to your own account.

  2. 2
    Describe the offer, AI writes the ad

    Describe your offer in a line. AI drafts the headline, text, audience and chat greeting; edit anything and add a photo.

  3. 3
    Publish, pause and track

    Set a daily budget and end date, then publish. Track Meta’s review, spend, chats and new contacts, and pause any time.

What you can do

Your ads and your chats, in one place.

  • AI-written ads

    Headline, main text, audience and greeting drafted from one line about your offer.

  • Facebook and Instagram

    Ads run on Meta’s placements and open a WhatsApp chat with your number.

  • Audience you choose

    Cities, age and gender, with the limits Meta sets for special ad categories.

  • Greeting and first message

    Set what your business says when the chat opens and the message customers send.

  • Spend, chats and contacts

    See the money spent, chats started and new contacts for every ad.

  • Conversions API

    Send Lead and Purchase events from those chats back to Meta to improve your ads.

Available on every plan for account owners and managers. Ad spend is paid to Meta from your own ad account; nothing is spent until you publish.

Questions

Click-to-WhatsApp Ads FAQ

Can I create Click-to-WhatsApp ads from Automate AI?

Yes. Under Campaigns › Meta Ads, connect your Meta ad account, describe your offer, check the ad AI writes, add a photo and publish it to Facebook and Instagram. The ad opens a WhatsApp chat with your connected number.

Who pays for the ads?

Meta bills the ad spend to your own ad account. Nothing is spent until you publish, and you can pause an ad at any time.

Are chats from these ads free on WhatsApp?

Meta doesn’t charge for messages in the free window that follows a chat started from a Click-to-WhatsApp ad, if you reply in time. You still pay Meta for the ad itself.

Can I use an agency’s ad account?

Yes. When you connect with Facebook you can pick an ad account from any Meta Business you have access to.

What happens after someone taps the ad?

The chat arrives in your shared inbox as a new contact, ready for your team, a chatbot or the AI Assistant to reply.

Turn ad clicks into WhatsApp chats.

Connect your ad account, describe your offer and let AI write the first ad.

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Guides

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