How to Get The WhatsApp Blue Tick Verification Badge
What Is The WhatsApp Blue Tick?
The WhatsApp blue tick appears next to businesses registered as an Official Business Account (OBA). The tick is the first step for any business to credibility and trust. But how do you get it? Let’s dive into the step-by-step process.
Note: Since July 2024, WhatsApp has incorporated a blue tick for verification. But earlier, it used to be a green tick verification badge.
What Is The Eligibility For A WhatsApp Blue Tick?
Not all businesses qualify for a blue tick. To get a blue tick, Meta verifies that:
- The businesses that request verification cannot have the WhatsApp Business Premium subscription.
- The business is in a country where Meta Verified for WhatsApp is available. India is included in the list.
- They are a highly reputed brand. A strong social media presence and an active website help in getting a verification.
- The businesses follow Meta & WhatsApp’s Commerce & Business policies. Click here to view them.
Note: Government, non-profit organisations, and political organizations are not eligible for verification.
Steps to Get Verified on WhatsApp Using the WhatsApp Business App
Here’s how you can get verified:
- First, download the WhatsApp Business App.
- Open the app. Then, click on the ‘Tools’ section → ‘Meta Verified’ to start the verification process.
- Select your choice of a subscription plan.
- Verify the details of your business. Correct them if any issues.
- Choose your payment method. Meta accepts credit or debit cards.
- Provide the necessary verification information and submit your application. You’ll need to submit your business information, category, documents for verification, website/references, and more.
WhatsApp Blue Tick Subscription Plans For Business App
You can choose any of the subscription plans to get the blue tick verification on your WhatsApp:
- Business Standard Plan (INR 639/month): This plan includes a verification badge and protects you from impersonation. Also, it has better customer support from Meta. Lastly, it supports 4 linked devices and provides 3 verified channels.
- Business Plan (INR 1,399/month): This plan also includes a verification badge, enhanced support and protection from impersonation. Although, it provides 6 linked devices and 3 verified channels.
- Business Premium Plan (INR 3,899/month): It includes a verification badge, enhanced support and protection from impersonation. It also provides up to 10 protected business accounts and 5 verified channels.
- Business Max Plan (INR 18,900/month): It offers everything from the Business Premium Plan with the addition of support for up to 50 business accounts. Also, it supports 10 verified channels.
How To Apply for WhatsApp Business API Blue Tick Verification?
Set Up WhatsApp Business API:
You can set up the WhatsApp API access by directly applying through Meta’s Cloud API. Alternatively, you can also connect with a WhatsApp Business Partner like theautomate.ai.
Click here for a set-up guide.
Apply for WhatsApp Blue Tick Verification:
Once you have set up your WhatsApp Business API, follow these steps:
- Verify your Facebook Business Manager.
- Open your The Automate.ai WhatsApp Business API dashboard.
- Add/select the phone number linked to your business account.
- Go to ‘Profile Setup’ and click the ‘Submit’ button.
- Input your business information, including your official business name.
- Add links of five websites where your business is mentioned.
- Click submit. Now, we wait for WhatsApp’s verification.
Note: Meta manually checks and reviews the applications. So, the approval process may take around 7-14 days.
What Happens After Approval?
- Your customers will see your business name instead of your phone number.
- A blue checkmark badge appears next to your business name. Thus, helping you gain trust and credibility.
Note: If your application is rejected, you can reapply after 30 days.
How To Avoid Rejection?
To avoid rejection, ensure the following:
- Your business details are correct and up to date.
- Submit all required documents.
- Avoid prohibited business categories like gambling and alcohol
To conclude, WhatsApp Blue Tick verification is an essential tool for businesses of all sizes. It builds credibility, and trust. Thus, making you stand out. Now, the question remains, is it worth it? We say yes. You may notice a significant difference in your response rate if you have a verified account. But, we highly advise you to connect your WhatsApp with API. It will help you get the maximum output out of your marketing strategy.
Head to theautomate.ai and sign up today!
