Marketing isn’t just about pushing products—it’s about connecting with people in a meaningful way. And today, one of the best platforms for doing that is WhatsApp.
As one of the most actively used platforms globally, with billions of messages exchanged daily, WhatsApp has become a powerful tool for businesses to engage, inform, and inspire their audiences. It’s quick, direct, and feels personal—which is exactly why it works so well.
In this blog, we’ll explore:
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Why WhatsApp marketing is a must for businesses
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7 real-world WhatsApp marketing campaigns that crushed it
Let’s get started!
Why You Should Use WhatsApp Marketing
Did you know that more than half of consumers feel more connected to a brand when they use messaging apps like WhatsApp?
And that’s not all—100 billion messages are exchanged on WhatsApp every day. If you’re not using it to connect with your audience, you’re missing out on a huge opportunity.
Here’s why WhatsApp marketing should be part of your strategy:
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It gives your brand a personal voice.
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Messages feel one-on-one, not like an ad.
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You can automate, broadcast, and reply—all from one place.
Now, let’s look at how 7 different companies used WhatsApp marketing in creative, smart ways that got real results.
7 WhatsApp Marketing Campaigns That Nailed It
1. Hellman’s – WhatsCook
Goal: Help users cook with what they already had at home.
How they did it: Users signed up on the website, shared what ingredients were in their fridge, and a real chef texted them on WhatsApp with meal suggestions.
Why it worked: It was fun, helpful, and real-time. Over 13,000 people signed up and 99% were happy with the experience.
2. Persil – Kufua Expert
Goal: Educate people about washing tips and grow a loyal community.
How they did it: People were invited to send 15-second videos on WhatsApp with laundry tips. Winners got Persil gift baskets.
Why it worked: It turned customers into contributors and brand fans. Fun + reward = success!
3. Netflix – Stay in Touch
Goal: Keep former subscribers engaged and encourage them to come back.
How they did it: Netflix offered to send updates and recommendations via WhatsApp. Users could say “I’m in” to get personalized alerts.
Why it worked: It felt personal and useful—and many re-subscribed thanks to the regular nudges.
4. KLM Airlines – Flight Alerts
Goal: Keep travelers and their families informed.
How they did it: When someone booked a ticket, they’d get updates like boarding times, gate info, and even e-boarding passes—right in WhatsApp.
Why it worked: Not only the passenger, but even family members got flight updates. Super thoughtful.
5. Absolut Vodka – “Door at the Party”
Goal: Promote their new limited-edition bottle in Argentina with a buzzworthy event.
How they did it: They created a fake bouncer named “Sven” on WhatsApp. To get into a party, people had to convince Sven via text.
Why it worked: People got super creative—sending photos, videos, even voice notes. It was fun, fresh, and built a lot of brand excitement.
6. Lenskart – Valentine’s Day Sale
Goal: Drive awareness and boost sales during Valentine’s season.
How they did it: Lenskart shared their Buy 1 Get 1 Free offer via WhatsApp from Feb 6 to 16.
Why it worked: People opened the messages way more than emails or ads. It was personal and timely—and cost-effective.
7. Unilever – Comfort Fabric Softener Launch
Goal: Promote their new product and educate users on fabric care.
How they did it: They placed 1,000+ billboards around São Paulo with a WhatsApp number. Text that number, and you’d chat with a bot that gave care tips and 50% discounts.
Why it worked: Over 290,000 messages were sent, 14,000 new customers joined, and sales soared.
Why WhatsApp Marketing Works So Well
1. More Sales, Less Effort
Because of its high open rates, WhatsApp messages are seen more and get clicked more. Whether you’re running a sale, promoting a new launch, or answering questions, it’s all happening right where customers already are.
For example, use a WhatsApp chatbot to answer questions, reduce cart drop-offs, or nudge people to check out faster.
2. Cost-Effective Marketing
Compared to SMS or email, WhatsApp is 90% cheaper for bulk campaigns. With tools like Automate AI, you can send bulk messages, automate workflows, and chat live—all from one dashboard.
3. Improve Customer Loyalty
Retaining customers is just as important as acquiring new ones. With WhatsApp, you can:
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Send updates about new arrivals
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Offer personalized discounts
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Check in with customers after purchase
A little message goes a long way in building long-term trust.
4. Reach a Bigger Audience
WhatsApp helps you connect with a huge pool of potential buyers. Just make sure you know your audience.
For example, if you sell sports gear, focus your efforts on gym-goers, athletes, or wellness communities.
Conclusion
WhatsApp isn’t just a messaging app—it’s a direct, powerful marketing tool that builds relationships, increases sales, and improves customer experience.
With tools like Automate AI, businesses can:
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Send unlimited broadcast messages
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Automate replies and notifications
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Manage 1:1 live chat
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Add a chatbot for support and sales
Start growing your brand with WhatsApp today. It’s easy, affordable, and effective.
FAQs: WhatsApp Marketing
What is a WhatsApp marketing campaign?
It’s a strategy where you use WhatsApp to send messages, updates, or promos to your audience to drive engagement, sales, or loyalty.
How do I launch one?
Start by setting your goal, identifying your audience, writing your message, and then using a platform like Automate AI to send it out in bulk.
Which companies use WhatsApp marketing?
Big names like Netflix, Lenskart, Flipkart, Adidas, and Unilever many more have all used WhatsApp to connect with their customers.
What are the benefits of WhatsApp marketing?
It helps increase conversions, reduce marketing costs, build better relationships, and drive repeat purchases.
Is WhatsApp suitable for small businesses?
Absolutely! Even with a small budget, you can create powerful, personalized campaigns that make a big impact.
