Why Retargeting on WhatsApp Is a Game-Changer
Let’s say someone visits your website, adds a product to their cart, clicks around, maybe even fills in their details… but poof! they leave without purchasing.
This happens more often than we’d like.
Enter WhatsApp Retargeting—a smarter, more personal way to bring back potential customers using messages sent directly to their WhatsApp inbox 📲
Unlike emails (which often get ignored) or ads (which people scroll past), WhatsApp messages are opened, read, and responded to faster. According to studies, WhatsApp messages have a 98% open rate, making them one of the most effective tools for converting window shoppers into loyal customers.
First, What Is WhatsApp Retargeting?
WhatsApp Retargeting is the practice of sending personalized, timely messages to users who have interacted with your brand but didn’t complete a desired action—like making a purchase, submitting a form, or signing up.
💬 Example:
Imagine Rahul viewed your online course on digital marketing, but left without registering. A WhatsApp retargeting message might look like this:
“👋 Hey Rahul! Still thinking about our Digital Marketing Masterclass? Enroll now and get 15% OFF – offer ends tonight! 🔥”
Simple. Personal. Effective.
🔁 How WhatsApp Retargeting Works with Automate AI
With Automate AI, you can set up smart automation flows that connect your website or eCommerce platform to your WhatsApp. These flows track user actions and automatically send out relevant messages based on customer behavior.
Step-by-Step: How to Run a WhatsApp Retargeting Campaign
✅ Step 1: Integrate WhatsApp with Your Website or CRM
To start tracking users, connect Automate AI with your:
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eCommerce platform (like Shopify, WooCommerce)
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Lead forms
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Checkout pages
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Landing pages
📌 This allows you to collect user behavior data—what they viewed, added to cart, or left incomplete.
✅ Step 2: Define Key Retargeting Triggers
Identify where your audience drops off. Common retargeting triggers include:
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Abandoned carts
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Product views without purchase
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Sign-ups without form submission
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Webinar registrations without attendance
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Trial sign-ups without upgrading
💡 Pro tip: Use Automate AI’s event tracking to capture these actions in real-time.
✅ Step 3: Segment Your Audience
One-size-fits-all doesn’t work in retargeting. Segment your users by:
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What they browsed
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How long ago they visited
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Which campaign brought them in
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Whether they are a new lead or returning user
🎯 Example Segments:
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“Visited T-shirt category but didn’t add to cart”
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“Abandoned cart with more than ₹1500 value”
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“Registered for a webinar but didn’t show up”
✅ Step 4: Create Personalized WhatsApp Templates
Craft messages that:
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Mention the user by name
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Reference the specific product or action
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Include urgency or an offer
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Add a strong CTA (Call to Action)
📋 Template Examples:
Abandoned Cart:
“Hi Priya! 👋 You left a few items in your cart. Don’t miss out! Use code SAVE10 at checkout for 10% OFF. Shop now 👉 [Link]”
Product Viewed:
“Still thinking about those blue sneakers? 👟 We just restocked your size! Grab them before they run out again 👉 [Link]”
Webinar No-Show:
“Hey Ravi, we missed you in today’s webinar 😢. Here’s the replay link so you can catch up: [Link]. We’d love to see you in the next one!”
You can create, save, and re-use these message templates inside Automate AI.
✅ Step 5: Automate Your Flow
Once your templates and triggers are set, let Automate AI take over.
⚙️ Automation Flows You Can Build:
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After 30 mins of cart abandonment → send a gentle reminder
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After 12 hours → follow-up with a discount
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After 3 days of inactivity → send a feedback request or new offer
💬 You can add delay timers, conditions, and actions to make your flows smart and responsive.
✅ Step 6: Add Personal Touch and Interactive Options
Make your messages conversational:
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Use first names
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Add emojis sparingly 😊
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Offer quick reply buttons like “Buy Now”, “Show Me More”, or “Contact Support”
📷 Include product images, videos, PDFs or catalogs to make it engaging.
✅ Step 7: Track, Test & Optimize
Inside Automate AI’s dashboard, monitor:
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✅ Message delivery rates
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✅ Open rates
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✅ Click-through rates
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✅ Conversions
A/B test different:
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Message formats
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Send times
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CTAs
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Offers
📈 Over time, you’ll learn what converts best!
🔐 Is Retargeting on WhatsApp GDPR/DPDP Compliant?
Yes, as long as you’ve collected opt-in from users, you’re good to go. Automate AI helps you manage opt-ins and opt-outs easily to remain compliant with data protection regulations.
🎯 Why WhatsApp Retargeting Works
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It’s direct and personal (you’re in their inbox!)
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Open rates are 2x–3x higher than email
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Real-time delivery keeps you relevant
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Better conversion rates due to timely nudges
✨ Final Thoughts
Retargeting doesn’t have to be pushy. With WhatsApp and Automate AI, you can create value-driven, timely, and personalized conversations that bring people back—and convert them with ease.
Whether you’re selling courses, managing leads, running a D2C brand, or offering services—WhatsApp retargeting is your silent salesperson, working around the clock.
