Brand credibility plays a pivotal role in customer engagement, especially on platforms like WhatsApp where business communication is increasingly common. To help brands establish authority and trust, Meta has introduced a more accessible version of its verification program—WhatsApp Blue Tick—available to both small and large businesses alike.
Unlike the previous Green Tick, which was limited to API users and required significant brand recognition, the Blue Tick is now available via the WhatsApp Business App and API. Whether you’re a startup or a growing enterprise, if you’re using Automate AI, obtaining your WhatsApp verification badge is now a simplified and streamlined process.
This article covers all you need to know about the WhatsApp Blue Tick, its benefits, the application process, and how Automate AI supports you in achieving verification.
What Is WhatsApp Blue Tick Verification?
The WhatsApp Blue Tick is part of the Meta Verified program, providing businesses with an official badge that validates the authenticity of their brand on WhatsApp. It reassures customers that they are interacting with a legitimate business, helping to prevent impersonation and increase engagement.
With this update, Meta has expanded access to verification beyond just WhatsApp Business API users, allowing businesses using the WhatsApp Business App to apply directly—something that was not possible with the Green Tick.
Why Meta Shifted from Green Tick to Blue Tick
Meta’s rebranding from Green Tick to Blue Tick reflects a broader initiative to unify its verification system across all major platforms—Facebook, Instagram, and WhatsApp.
Here are the key reasons behind this change:
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Brand Consistency: Creating a uniform experience across all Meta platforms
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Simplified Access: Enabling verification for a wider range of businesses, including those without the API
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Enhanced Trust Signals: Helping users instantly identify verified, authentic brands
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Stronger Security: Protecting businesses from impersonation and phishing threats
The transition allows businesses to present themselves more professionally while benefiting from Meta’s infrastructure and verification support.
Who Is Eligible for WhatsApp Blue Tick?
Here’s a more detailed breakdown of the eligibility criteria that businesses must meet in order to successfully apply for the WhatsApp Blue Tick through the Business API, particularly when working with platforms like Automate AI:
Business Requirement
The WhatsApp Blue Tick is designated for businesses. Individuals, influencers, or creators without a registered business presence do not qualify.
WhatsApp Business API Access
Eligibility is limited to businesses using the WhatsApp Business API, not the standard WhatsApp or WhatsApp Business mobile app. Automate AI supports this integration seamlessly.
Meta Business Manager Verification
Your business must be verified within Meta Business Manager (formerly known as Facebook Business Manager). This involves submitting documentation that confirms the legal existence and operation of your business.
Strong Brand Presence
You should have a recognizable brand identity including a consistent display name, logo, and online visibility. Inconsistent or unclear branding may reduce the likelihood of approval.
Authenticity and Policy Compliance
Your business must be real, operational, and compliant with Meta’s commerce policies and WhatsApp’s terms of service. This ensures the badge is only granted to credible and responsible entities.
Reputable Brand Recognition
Meta prioritizes verification for businesses that are well-known or publicly recognized. Being a notable brand, either locally or globally, increases the chances of approval.
Organic PR or News Articles
Having at least 3–5 organic press releases or news mentions (non-paid) from reputable publications adds to your business credibility and improves your chances during Meta’s manual review.
Messaging Tier Level
It’s recommended that your account be at Tier 2 or higher in WhatsApp’s messaging tiers. This means you have already been engaging with users at a moderate to high scale, demonstrating message delivery reliability.
Two-Factor Authentication (2FA)
Your WhatsApp Business API account must have 2FA enabled. This adds an extra layer of security and is required before submitting your Blue Tick application.
How to Apply for WhatsApp Blue Tick via WhatsApp Business App
The application process through the WhatsApp Business App is straightforward. Here’s how you can proceed:
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Open the WhatsApp Business App
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Go to Settings or Business Tools
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Select the Meta Verified option
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Follow the instructions to complete the verification process
Before applying, make sure that your profile information (including name, logo, contact details, and business category) is updated. After verification, certain changes to your profile—such as updating your name or profile photo—may lead to temporary loss of verification, requiring re-application.
How to Apply for WhatsApp Blue Tick via Automate AI (for API Users)
If you’re using Automate AI with the WhatsApp Business API, the verification process continues to follow the same standards as the previous Green Tick system.
Here’s how Automate AI supports API users:
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Offers a guided process to apply for verification
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Helps optimize your business presence for higher approval rates
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Ensures compliance with WhatsApp API standards
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Provides ongoing support during the review and approval process
Do Businesses with Green Tick Need to Reapply?
No, if your business already has a Green Tick verification via WhatsApp API, you don’t need to take any further action. Meta has automatically transitioned verified badges from green to blue. All benefits and verified status remain the same.
The only visible difference will be the color of the badge, changing from green to blue.
Is WhatsApp Blue Tick Verification Worth It?
Verification on WhatsApp offers more than visual credibility—it improves user trust, enhances brand perception, and reduces the chances of customers falling victim to impersonators.
For small businesses, it’s an opportunity to establish early authority. For larger operations, it’s an extension of brand integrity. When combined with Automate AI’s automation and messaging capabilities, the Blue Tick becomes part of a broader strategy to deliver consistent, secure, and trustworthy customer experiences.
Businesses focused on growth, reputation, and customer satisfaction should strongly consider verification as an investment in brand credibility.
Frequently Asked Questions
Is WhatsApp Green Tick still valid?
Yes, but the visual representation has changed to blue. Functionally, it remains the same.
Do API users have to pay for Blue Tick?
No. API-based verification remains free if eligibility criteria are met. Automate AI assists businesses through the application process.
Can I lose my Blue Tick after verification?
Yes. Changing your business name, logo, or profile information post-verification may remove your badge and require re-verification.
Is Blue Tick available to all businesses now?
Meta is rolling out the feature in phases. Currently, it’s available in select countries, with more regions expected to follow.
Can Automate AI help if I use the Business App, not the API?
While Automate AI primarily supports API users, businesses can still use the app-based method independently and transition to API as they scale.
Conclusion
The introduction of WhatsApp Blue Tick verification marks a significant step forward in how businesses present themselves on WhatsApp. By lowering the entry barriers and expanding access beyond API users, Meta has empowered brands to build trust and safeguard their identity.
With the backing of Automate AI, your path to WhatsApp verification becomes even clearer. Whether you’re automating customer service, sending broadcasts, or building personalized experiences, being verified adds a layer of professionalism and confidence to every interaction.
