Note: WhatsApp Green Tick is now officially known as the WhatsApp Blue Tick
Do you feel your WhatsApp Business API account is incomplete without the official WhatsApp Blue Tick?
Then you’re in the right place!
Let’s clear one thing up: You do NOT need the Green (Blue)Tick to use the WhatsApp Business API effectively. Your broadcasts, customer service, and automation tools will still work exactly the same.
In this blog, we’ll explore whether having the Green (Blue Tick) is essential for your WhatsApp API journey or just an added layer of credibility.
Is WhatsApp Blue Tick really necessary to use WhatsApp Business API?
No, it’s not!
While the Blue Tick certainly makes your brand look more professional and trustworthy, it doesn’t unlock any exclusive features.
The Automate AI WhatsApp Business API lets you:
– Send broadcasts to unlimited users
– Set up automated notifications for orders, deliveries, abandoned carts, and more
– Retarget users with behavior-based campaigns
– Integrate live chat and chatbot for multi-device support
All these features work with or without the Blue Tick.
Criteria That Help in Getting the Blue Tick
Getting the Blue Tick isn’t guaranteed. Only a small percentage of applications are approved by Meta. Based on our experience, here’s what improves your chances:
✅ Well-known brand presence – Organic PR (not paid) and public awareness help
✅ Strong website SEO – Your brand should rank when someone searches for it
✅ Live WhatsApp Business API account – You can activate this instantly via Automate AI
Even without the Blue Tick, you can run your WhatsApp marketing seamlessly using Automate AI.
Verified vs Unverified WhatsApp Business Accounts
The ONLY difference is:
– ✅ Verified account: Shows your business name with a Badge
– ❌ Unverified account: Shows your number, not the name
But even this is changing. Meta has announced plans to show display names for unverified accounts too!
Your broadcast, campaign, and chatbot features remain exactly the same whether your account is verified or not.
Can I get the Blue Tick for FREE with Automate AI?
Yes! Automate AI helps eligible businesses apply for the Blue Tick at no cost.
If your application gets rejected, you can re-apply after 30 days — no charge.
WhatsApp Green Tick FAQs
- Q: Why was my WhatsApp Blue Tick application rejected?
- Your display name does not match your brand identity.
2. You lack organic PR or online presence (traffic, mentions, etc.).Tip: Make sure your brand has some visibility online and your name matches the legal identity on WhatsApp.
- Q: Why should I apply for the Blue Tick with Automate AI?
We simplify the Blue Tick application process — completely FREE. Even if rejected, you can try again with our support after 30 days. No extra costs, no hidden charges.
- Q: Do verified accounts get extra features?
No. The only difference is the Blue Tick next to your business name. Functionality and API access stay the same across verified and unverified accounts.
- Q: What does it cost to apply for the Blue Tick?
Automate AI charges nothing. Applying for the Blue Tick via Automate AI is 100% FREE.
- Q: What is the most important factor for approval?
The most critical success factor is having a strong brand presence online — including PR articles, social media visibility, and matching your display name with the business name in your Meta Business account.
