Why Choose WhatsApp Broadcast Messages Over Emails & SMS?
Are Emails & SMS Still Effective Marketing Channels?
Emails and SMS have long been dominant communication channels for businesses. However, their effectiveness has significantly declined over the years. Research suggests that emails now have an average open rate of just 20%, while SMS messages often go ignored, especially with the increasing use of spam filters.
If businesses want to improve their marketing ROI and engagement, they need a better alternative.
The Shift Towards WhatsApp Broadcast Messages
WhatsApp is one of the most popular messaging platforms, with over 2.2 billion users across 190+ countries. WhatsApp Broadcast messages offer:
- 98% open rate (compared to 20% for emails)
- 50-60% click-through rate (compared to 2-5% for emails and SMS)
- Instant message delivery without spam filters
- Higher engagement and response rates
With these benefits, WhatsApp Broadcast messaging is a superior marketing tool for businesses looking to engage their customers effectively.
Table of Contents
- What is a WhatsApp Broadcast Message?
- Why Choose WhatsApp Broadcast Over Emails & SMS?
- How to Send Broadcast Messages on WhatsApp
- Limitations of WhatsApp Business App for Broadcasting
- How WhatsApp Business API Unlocks Unlimited Broadcasts
- Step-by-Step Guide to Sending WhatsApp Broadcasts
- How to Track WhatsApp Broadcast Analytics
- FAQs
What is a WhatsApp Broadcast Message?
A WhatsApp Broadcast Message allows businesses to send a message to multiple users at once, without creating a group chat. Each recipient receives the message individually in their chat, ensuring privacy and personalization.
Key Features of WhatsApp Broadcast Messages
- Supports text, images, videos, documents, audio, and call-to-action buttons
- One-way communication, but recipients can respond individually
- Messages reach users’ private chats directly
- No limit on sending messages (when using WhatsApp Business API)
Why Choose WhatsApp Broadcast Over Emails & SMS?
Many businesses still rely on emails and SMS, but here’s how WhatsApp Broadcast outperforms them:
WhatsApp vs. Email Marketing
| Feature | ||
|---|---|---|
| Open Rate | 98% | 20% |
| Click-Through Rate | 50-60% | 2-5% |
| Deliverability | No spam filters | Often marked as spam |
| User Engagement | High | Low |
| Response Time | Instant | Delayed |
Emails are often ignored or lost in cluttered inboxes, while WhatsApp messages are read almost immediately.
WhatsApp vs. SMS Marketing
| Feature | SMS | |
|---|---|---|
| Open Rate | 98% | 45% |
| Rich Media Support | Yes (Images, Videos, Buttons) | No |
| Two-Way Conversations | Yes | No |
| Spam Detection | No spam folders | High spam filtering |
| Cost-Effectiveness | More cost-effective in bulk | Expensive for mass messaging |
Unlike SMS, WhatsApp allows businesses to send interactive messages with images, videos, and clickable buttons—enhancing customer experience and conversions.
How to Send Broadcast Messages on WhatsApp
Businesses can send WhatsApp Broadcasts using:
- WhatsApp Business App – Limited to 256 contacts per broadcast
- WhatsApp Business API – Unlimited messaging via platforms like Automate AI
Limitations of WhatsApp Business App for Broadcasting
The WhatsApp Business App is not designed for large-scale broadcasting.
Limitations
- Maximum of 256 recipients per broadcast list
- No analytics or reporting (can’t track open rates or responses)
- Messages only reach users who have saved your number
- No chatbot integration for automation
- No clickable CTA or quick reply buttons
For businesses looking to send bulk messages to thousands of users, the WhatsApp Business API is essential.
How WhatsApp Business API Unlocks Unlimited Broadcasts
With WhatsApp Business API, businesses can:
- Send broadcast messages to unlimited users (with opt-in)
- Reach customers who haven’t saved your contact number
- Use interactive buttons (CTA, quick replies, catalogs, etc.)
- Track detailed message analytics (delivery, read receipts, click rates)
- Automate customer interactions with AI chatbots
If your business needs scalability and automation, WhatsApp Business API is the solution.
Need WhatsApp API? 👉 Apply for Free With Automate AI
Step-by-Step Guide to Sending WhatsApp Broadcasts
Method 1: Sending Broadcasts via Contacts Page
- Filter contacts based on categories (new leads, existing customers, etc.)
- Select recipients and choose a pre-approved WhatsApp template
- Configure message parameters and send the broadcast
This method is ideal for targeted messaging based on user behavior.
Method 2: Sending Broadcasts via Campaigns Page
- Go to Campaigns and select “New Broadcast”
- Enter a campaign name (e.g., Holiday Offers, Product Launch)
- Choose a pre-approved template or create a new message
- Filter audience based on opt-ins, demographics, or engagement
- Review and send the broadcast
This method is useful for mass communication and promotions.
How to Track WhatsApp Broadcast Analytics?
Tracking the performance of WhatsApp Broadcast campaigns is critical for success.
Key Metrics to Monitor
- Messages Sent vs. Delivered
- Open and Read Rates
- Failed Messages (and reasons for failure)
- Click-Through Rates (CTR) on buttons & links
With Automate AI, businesses get access to a detailed analytics dashboard for optimizing future campaigns.
FAQs on WhatsApp Broadcast Messages
1. What happens when you send a WhatsApp Broadcast?
Messages are delivered individually to each recipient’s chat. Unlike groups, recipients cannot see each other, ensuring privacy.
2. Why didn’t some recipients receive my WhatsApp Broadcast?
With WhatsApp Business App, only contacts who saved your number will receive the message.
With Automate AI (WhatsApp API), your messages reach ALL users—even those who haven’t saved your contact.
3. Can I send promotional messages via WhatsApp Broadcast?
Yes. WhatsApp now allows businesses to send promotional messages—but only via WhatsApp Business API.
Apply for WhatsApp API today and start sending offers, discounts, and reminders!
4. Can my WhatsApp number get blocked for broadcasting messages?
If too many users report your messages as spam, WhatsApp may flag your account.
Best Practices to Avoid Getting Blocked
✔ Get user opt-ins before sending messages
✔ Send relevant & valuable content
✔ Monitor your WhatsApp Quality Rating
Get Started With WhatsApp Broadcast Today!
If your business is looking for higher conversions, faster responses, and unlimited reach, WhatsApp Broadcast is the best solution.
