Latin America

WhatsApp API pricing in Colombia.

Sending WhatsApp messages to Colombia numbers costs about $0.0113 per marketing message and about $0.0008 per utility or authentication message with Automate AI, charged only when delivered.

Rates per delivered message

MessageUS$ (approx.)₹ (billed)Used for
Marketing template$0.0113₹1.0993Offers, launches and reminders to buy
Utility template$0.0008₹0.0764Order, booking and account updates
Authentication template$0.0008₹0.0764One-time passcodes
Service replyFirst 1,000 free per number each month, then the utility rateReplies inside the 24-hour window

What a sample month costs

MessagesQuantityUS$ (approx.)₹ (billed)
Marketing templates1,000$11.33₹1,099.30
Utility templates5,000$3.94₹382.00
Authentication templates2,000$1.58₹152.80
Service replies (inside the free allowance)1,000$0.00₹0.00
Total messages, before taxes$16.85₹1,634.10

A plan is separate, from about $19 a month (₹1,799). Try your own numbers in the pricing calculator.

How Colombia compares

CountryMarketingUtility and authentication
Colombia$0.0113$0.0008
Brazil$0.0567$0.0067
Mexico$0.0360$0.0083
Peru$0.0638$0.0295

A marketing message to Colombia costs 80% less than one to Brazil. The rate follows your customer’s number, so a business that sells across borders pays each country’s own rate.

Questions

How much does the WhatsApp API cost in Colombia?

With Automate AI, about $0.0113 (₹1.0993) per delivered marketing message and about $0.0008 (₹0.0764) per delivered utility or authentication message to Colombia numbers. Rates include Meta’s fee. You also need a plan, from about $19 a month (₹1,799, Series 3, billed yearly).

Are WhatsApp replies free in Colombia?

Receiving messages is free. The first 1,000 service replies per number each month are free, then each costs the utility rate, about $0.0008 (₹0.0764).

Does the price depend on where my business is?

No. The rate depends on the country of your customer’s phone number, not where your business is based. A business anywhere pays the Colombia rate when it messages Colombia numbers.

Can a business in Colombia use Automate AI?

Yes. You sign up online and connect your number through Meta’s signup. Prices are set and billed in Indian rupees; US$ amounts on this page are approximate.

Automate AI’s rates per delivered message, on all plans, including Meta’s fee. Updated 23 October 2026. US$ is approximate at ₹97 = $1; plans and messages are billed in Indian rupees (INR).

Start messaging customers in Colombia

Get the official WhatsApp Business API with a team inbox, campaigns, chatbots and AI on one number.