WhatsApp API pricing in the UK.
Sending WhatsApp messages to United Kingdom numbers costs about $0.0575 per marketing message and about $0.0216 per utility or authentication message with Automate AI, charged only when delivered.
Rates per delivered message
| Message | US$ (approx.) | ₹ (billed) | Used for |
|---|---|---|---|
| Marketing template | $0.0575 | ₹5.5795 | Offers, launches and reminders to buy |
| Utility template | $0.0216 | ₹2.0959 | Order, booking and account updates |
| Authentication template | $0.0216 | ₹2.0959 | One-time passcodes |
| Service reply | First 1,000 free per number each month, then the utility rate | Replies inside the 24-hour window | |
What a sample month costs
| Messages | Quantity | US$ (approx.) | ₹ (billed) |
|---|---|---|---|
| Marketing templates | 1,000 | $57.52 | ₹5,579.50 |
| Utility templates | 5,000 | $108.04 | ₹10,479.50 |
| Authentication templates | 2,000 | $43.21 | ₹4,191.80 |
| Service replies (inside the free allowance) | 1,000 | $0.00 | ₹0.00 |
| Total messages, before taxes | $208.77 | ₹20,250.80 |
A plan is separate, from about $19 a month (₹1,799). Try your own numbers in the pricing calculator.
How the UK compares
| Country | Marketing | Utility and authentication |
|---|---|---|
| United Kingdom | $0.0575 | $0.0216 |
| Germany | $0.1238 | $0.0540 |
| France | $0.0779 | $0.0295 |
| United Arab Emirates | $0.0521 | $0.0154 |
A marketing message to the UK costs 54% less than one to Germany. The rate follows your customer’s number, so a business that sells across borders pays each country’s own rate.
Questions
How much does the WhatsApp API cost in the UK?
With Automate AI, about $0.0575 (₹5.5795) per delivered marketing message and about $0.0216 (₹2.0959) per delivered utility or authentication message to United Kingdom numbers. Rates include Meta’s fee. You also need a plan, from about $19 a month (₹1,799, Series 3, billed yearly).
Are WhatsApp replies free in the UK?
Receiving messages is free. The first 1,000 service replies per number each month are free, then each costs the utility rate, about $0.0216 (₹2.0959).
Does the price depend on where my business is?
No. The rate depends on the country of your customer’s phone number, not where your business is based. A business anywhere pays the United Kingdom rate when it messages United Kingdom numbers.
Can a business in the UK use Automate AI?
Yes. You sign up online and connect your number through Meta’s signup. Prices are set and billed in Indian rupees; US$ amounts on this page are approximate.
Automate AI’s rates per delivered message, on all plans, including Meta’s fee. Updated 23 October 2026. US$ is approximate at ₹97 = $1; plans and messages are billed in Indian rupees (INR).
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