WhatsApp API pricing in the US.
Sending WhatsApp messages to United States numbers costs about $0.0033 per utility or authentication message with Automate AI, charged only when delivered. Meta doesn’t currently deliver marketing templates to US numbers.
Rates per delivered message
| Message | US$ (approx.) | ₹ (billed) | Used for |
|---|---|---|---|
| Utility template | $0.0033 | ₹0.3238 | Order, booking and account updates |
| Authentication template | $0.0033 | ₹0.3238 | One-time passcodes |
| Service reply | First 1,000 free per number each month, then the utility rate | Replies inside the 24-hour window | |
Meta doesn’t currently deliver marketing templates to WhatsApp users with US (+1) phone numbers. Utility and authentication templates, and replies in the 24-hour window, still work. See marketing messages to US numbers.
What a sample month costs
| Messages | Quantity | US$ (approx.) | ₹ (billed) |
|---|---|---|---|
| Utility templates | 5,000 | $16.69 | ₹1,619.00 |
| Authentication templates | 2,000 | $6.68 | ₹647.60 |
| Service replies (inside the free allowance) | 1,000 | $0.00 | ₹0.00 |
| Total messages, before taxes | $23.37 | ₹2,266.60 |
A plan is separate, from about $19 a month (₹1,799). Try your own numbers in the pricing calculator.
How the US compares
| Country | Marketing | Utility and authentication |
|---|---|---|
| United States | Not delivered | $0.0033 |
| Canada | $0.0227 | $0.0033 |
| Mexico | $0.0360 | $0.0083 |
| Brazil | $0.0567 | $0.0067 |
The rate follows your customer’s number, so a business that sells across borders pays each country’s own rate.
Questions
How much does the WhatsApp API cost in the US?
With Automate AI, about $0.0033 (₹0.3238) per delivered utility or authentication message to United States numbers. Meta doesn’t currently deliver marketing templates to US numbers. Rates include Meta’s fee. You also need a plan, from about $19 a month (₹1,799, Series 3, billed yearly).
Are WhatsApp replies free in the US?
Receiving messages is free. The first 1,000 service replies per number each month are free, then each costs the utility rate, about $0.0033 (₹0.3238).
Does the price depend on where my business is?
No. The rate depends on the country of your customer’s phone number, not where your business is based. A business anywhere pays the United States rate when it messages United States numbers.
Can a business in the US use Automate AI?
Yes. You sign up online and connect your number through Meta’s signup. Prices are set and billed in Indian rupees; US$ amounts on this page are approximate.
Automate AI’s rates per delivered message, on all plans, including Meta’s fee. Updated 23 October 2026. US$ is approximate at ₹97 = $1; plans and messages are billed in Indian rupees (INR).
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