- You want unlimited users on every plan instead of 5 or 10 agents.
- You want AI in the plan without a separate AI add-on: Basic AI answers chats without a key, or connect your own AI key with no limit from us (AI + Automation Plan and Series 4).
- You want an AI Copilot that builds chatbot flows, templates and campaign drafts, and never sends anything itself.
- You want AI lead scoring from 0 to 100 with the reason for every lead, and drip campaigns that stop on reply.
- You want to create Click-to-WhatsApp ads from inside the platform, on every plan.
- You want WhatsApp calls for your team included on every plan, not as a paid add-on.
- You want your own online store and website with cash on delivery and WhatsApp order updates.
Automate AI vs DoubleTick
DoubleTick and Automate AI both run on the WhatsApp Business API with a team inbox, broadcasts, chatbots, AI agents and coexistence. They differ in how AI is priced, how many people can log in and the extras each one bundles.
Here’s an honest side-by-side, using what DoubleTick publishes on its own website.
DoubleTick details checked on 8 November 2026 from doubletick.io/. Products change, so confirm on their site.
Feature by feature
| Feature | Automate AI | DoubleTick |
|---|---|---|
| Pricing | PublishedMarketing Plan ₹1,500 a month billed yearly (₹17,999) or ₹1,833 a month billed every 3 months (₹5,499); AI Assistant + Marketing + Automation Plan ₹2,333 a month billed yearly (₹27,999) or ₹2,833 a month billed every 3 months (₹8,499); Series 4 ₹2,899 a month billed yearly (₹34,788); billed in INR; no public free trial. Free wallet credit with your first purchase; unlimited users and contacts on every plan; WhatsApp messages charged per delivered message, India from ₹0.95 marketing and ₹0.15 utility on Series 4 (₹0.99 and ₹0.19 on the other plans). | PublishedStarter ₹3,000, Pro ₹4,200 (without AI) or Pro + AI ₹7,700 a month billed yearly, plus GST; also billed quarterly; Enterprise custom; no free trial.Source |
| Shared team inbox | YesShared inbox with unlimited users on every plan: take-turns, least-busy or department auto-assignment, managers kept to their department, internal notes, quick replies, pinned chats, drafts, statuses and tags, hidden customer numbers for staff, a staff activity report, and several branches under one login, each with its own number, wallet, plan and team. The app itself works in English, Hindi and 8 more Indian languages. | YesTeam inbox with 5 agents on Starter and 10 on Pro; automatic agent assignment from Pro.Source |
| Broadcast campaigns | YesTemplate campaigns on every plan with images, video, documents, buttons and carousels: send now, schedule or at each person’s usual read time; groups, ready-made audiences or everyone with an open 24-hour window; A/B testing, a random 10% test first, and follow-up steps to people who didn’t reply; quality protection; results by sent, delivered, read, replied, failed and clicked, with sales per campaign from your store; 84 ready-made templates; Smart Links, a chat button and QR codes. RCS campaigns on the AI + Automation Plan and Series 4. | YesBroadcasts from Starter and retargeting from Pro; reports show sent, delivered, read, replied and button clicks. Its pricing table lists scheduled broadcasts on Enterprise.Source |
| No-code chatbot builder | YesNo-code flow builder (AI + Automation Plan and Series 4) with keywords, buttons, lists, media, questions, conditions, webhooks, email and Meta conversion events, plus keyword auto-replies and a welcome flow. An away message answers outside business hours on every plan. Describe a flow and AI drafts it for you to check and publish. | YesBot Studio drag-and-drop builder with keyword triggers, API calls and webhooks, from Pro; Starter has ready-made bots only.Source |
| AI that answers from your documents | YesAI + Automation Plan and Series 4: the AI Assistant answers from your PDF, Word and text files or your website, in the customer’s language, hands over to a person (7 triggers, WhatsApp alerts to up to 10 numbers) and follows up when customers go quiet. AI Copilot (AI Autopilot in the app) builds chatbot flows, templates, contact groups, campaign drafts, the AI Assistant and your store, and never sends messages. Plus AI Template Studio, the AI Media Library and Ask AI about your business. Basic AI answers without a key (100 replies a day by default), or use your own AI key with no limit from us; voice notes and voice replies, photo, PDF and video understanding and AI follow-up need your own key. | YesAI agents learn from your website, FAQs, past chats and files, reply in 30+ languages and hand over to a person; on Pro + AI and Enterprise, not Starter.Source |
| Drip / follow-up sequences | YesDrip sequences (AI + Automation Plan and Series 4) that stop on reply and respect business hours and spend caps, with ready-made drips, a report per step, “what happens next” and “Set up with AI”; scheduled birthday and anniversary messages. Follow-up steps on campaigns come with every plan. | PartlyNo separate drip feature in the help centre; follow-ups are built in Bot Studio with time delays.Source |
| CRM and lead scoring | YesContacts, groups, tags, statuses, custom fields, follow-up reminders and Lead Source rules; chat summaries and AI-set chat statuses with your own AI key. AI Sales Center (AI + Automation Plan and Series 4, with your own AI key) scores every lead 0–100 with the reason, a summary, the objection and the next best action, with a funnel and goals; it never messages customers itself. | YesAI agents save qualifying answers such as budget and intent as lead data; AI custom fields such as a deal qualification score are Enterprise only.Source |
| Integrations | YesFacebook Lead Ads, IndiaMART, JustDial and website forms saved as contacts (AI + Automation Plan and Series 4); Shopify order messages and cart recovery, Razorpay and Shiprocket on the same plans; Google Sheets, Meta Conversions API and Zapier (through Webhooks by Zapier until our Zapier app is published). No HubSpot or Salesforce connectors. | YesShopify (from Pro), with Zoho CRM, HubSpot, Salesforce, LeadSquared, Bitrix24, IndiaMART, Tally, WooCommerce and Zapier as add-ons.Source |
| Instagram automation | PartlyKeyword auto-replies to Instagram comments and DMs, with a private DM to commenters (AI + Automation Plan and Series 4); no Instagram inbox. | YesInstagram DMs in the same inbox, for replies only: you can’t start a conversation or send templates.Source |
| Business app + API on one number | YesKeep using your WhatsApp Business app on the same number (every plan): new customer messages and replies sent from the phone app show in the inbox. When you connect, our team can bring in your app contacts and up to 6 months of one-to-one chats, within 24 hours, if you allowed chat sharing in Meta’s window. Photos and files show as placeholders, and imported messages never start automations or AI replies. | YesConnect by QR code; it imports the last 6 months of chat history, and calls stay in the Business app.Source |
| Catalogue, store and payments | PartlyYour own online store and business website (AI + Automation Plan and Series 4): designs for 12 industries, your own domain, discount codes, delivery dates, Razorpay or cash on delivery, orders on WhatsApp or enquiry-only mode, WhatsApp order updates and Shiprocket. WhatsApp Shop switches for your Meta catalogue; no in-chat WhatsApp payments. | PartlyShare products and catalogues from Starter; an ordering bot for QuickSell catalogues on Pro; WhatsApp Pay as an add-on; no own store builder listed.Source |
| Click-to-WhatsApp ads | YesCreate Click-to-WhatsApp ads for Facebook and Instagram from the Meta Ads menu on every plan, with AI drafting the ad (your own AI key); see spend, chats and new contacts per ad; Meta Conversions API events. | PartlyConnects Ads Insights and starts bots from Click-to-WhatsApp leads; Conversions API is an add-on; its guide creates the ads in Meta Ads Manager.Source |
| Voice and calling | YesWhatsApp calls in the browser on every plan: take calls and call customers who allow it, with optional recordings (and transcripts with your own AI key). Voice AI (AI + Automation Plan and Series 4): an AI agent phones your contacts, one from a chat or up to 1,000 from a list, in 11 languages including Hindi, English, Tamil, Telugu and Bengali, and puts the summary, transcript and recording in the chat; ordinary phone calls, charged per minute from the wallet. | YesWith the AI add-on, AI agents take inbound and outbound WhatsApp and phone calls and run AI voice campaigns; calls by your team are a paid add-on.Source |
| Developer API and webhooks | YesREST API for contacts, chats, templates and campaigns, webhooks with logs, a Postman collection and SDKs for PHP, Node.js, Python, Java and Ruby (AI + Automation Plan and Series 4). AI Connections, our MCP server, on every plan: connect Claude, ChatGPT or Cursor to read contacts, chats, templates and campaign results; any send waits for an owner’s or manager’s approval within 15 minutes, and what the AI tool reads goes to that AI company. | YesDeveloper API and webhooks for messages, chats, calls and more (the Pro card lists the API as a Pro addition); an MCP server for Claude.Source |
| Mobile app | PartlyAndroid app, downloaded from your dashboard (not on Google Play yet), that updates itself and alerts you to new messages; installable web app on iPhone. Both in English, Hindi and 8 more Indian languages. | YesAndroid and iOS apps on Google Play and the App Store.Source |
“Not listed” means we couldn’t find it on DoubleTick’s website; it may still be available. Features that need the AI + Automation Plan or Series 4 are noted.
- You want apps on the App Store and Google Play.
- You need voice AI that answers incoming calls as well as making outbound calls, on WhatsApp and phone lines.
- You sell on WooCommerce, which it connects as an add-on.
- You want Instagram DMs, email, SMS and phone calls in one inbox with WhatsApp.
- You rely on HubSpot, Salesforce, Bitrix24 or LeadSquared connectors.
Questions
Is Automate AI a good DoubleTick alternative?
If you want unlimited users, AI included in the plan, an AI Copilot, AI lead scoring, Click-to-WhatsApp ad creation and your own online store, Automate AI is worth comparing. DoubleTick offers App Store and Google Play apps, inbound and outbound voice AI, and many CRM add-ons.
How does DoubleTick price its plans?
On 8 November 2026 DoubleTick’s pricing page listed Starter at ₹3,000 a month billed yearly (₹36,000 plus GST, 5 agents, no AI agents), Pro at ₹4,200 a month billed yearly without AI, and Pro + AI at ₹7,700 a month billed yearly (₹92,400 plus GST, 10 agents, up to 10 AI agents), with a quarterly option and custom Enterprise pricing. It says it doesn’t offer a free trial.
How does Automate AI price its plans?
Marketing Plan ₹1,500 a month billed yearly (₹17,999) or ₹1,833 a month billed every 3 months (₹5,499); AI Assistant + Marketing + Automation Plan ₹2,333 a month billed yearly (₹27,999) or ₹2,833 a month billed every 3 months (₹8,499); Series 4 ₹2,899 a month billed yearly (₹34,788). Prices are billed in INR, and there’s no public free trial. Every plan includes unlimited users and contacts, and free wallet credit comes with your first purchase; WhatsApp messages are charged per message. See our pricing page.
Do both support WhatsApp coexistence?
Yes. Both can connect a number that stays on the WhatsApp Business app and bring in up to 6 months of past chats. DoubleTick says it imports the last 6 months of chat history when you connect by QR code; on Automate AI our team brings in your app contacts and up to 6 months of one-to-one chats within 24 hours of connecting, if you allowed chat sharing in Meta’s window.
See Automate AI on your own number.
Book a demo and we’ll show the inbox, campaigns, chatbots and AI with your use case. Compare more providers on our comparison page.
Sources
- doubletick.io/pricing
- doubletick.io/broadcast-studio
- doubletick.io/bot-studio
- doubletick.io/ai-agents
- learn.doubletick.io/automations-and-integrations/custom-automations/how-to-send-automatic-follow-up-messages-in-doubletick
- learn.doubletick.io/doubletick-ai/ai-agents-and-assistance/introduction-to-ai-agents
- learn.doubletick.io/additonal-channels/instagram/capabilities-and-limitations
- learn.doubletick.io/get-started-with-doubletick/onboarding/how-to-onboard-a-phone-number-on-coexistence
- learn.doubletick.io/click-to-whatsapp/ctwa/ctwa-guide/how-to-create-your-ctwa-ad-in-meta-ads-manager
- learn.doubletick.io/doubletick-ai/ai-agents-and-assistance/create-an-ai-agent-for-whatsapp-and-pstn-calls
- learn.doubletick.io/webhooks-and-public-api/webhooks/understanding-and-using-webhooks-in-doubletick
- doubletick.io/
DoubleTick is a trademark of its owner. This page is Automate AI’s own comparison and isn’t endorsed by DoubleTick.