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Automate AI vs Gupshup

Gupshup and Automate AI both run on the WhatsApp Business API with an agent inbox, campaigns, chatbots and AI agents. Gupshup is a conversational AI platform that adds RCS, SMS, Truecaller and voice from one prepaid wallet, with APIs for large businesses; Automate AI sells published monthly plans with unlimited users.

Here’s an honest side-by-side, using what Gupshup publishes on its own website.

Gupshup details checked on 8 November 2026 from www.gupshup.ai/. Products change, so confirm on their site.

Feature by feature

FeatureAutomate AIGupshup
PricingPublishedMarketing Plan ₹1,500 a month billed yearly (₹17,999) or ₹1,833 a month billed every 3 months (₹5,499); AI Assistant + Marketing + Automation Plan ₹2,333 a month billed yearly (₹27,999) or ₹2,833 a month billed every 3 months (₹8,499); Series 4 ₹2,899 a month billed yearly (₹34,788); billed in INR; no public free trial. Free wallet credit with your first purchase; unlimited users and contacts on every plan; WhatsApp messages charged per delivered message, India from ₹0.95 marketing and ₹0.15 utility on Series 4 (₹0.99 and ₹0.19 on the other plans).PublishedPay as you go: ₹0 monthly platform fee and a prepaid wallet plus 18% GST; all-in rates including Meta’s fee (India marketing ₹1.15, utility, authentication and service ₹0.145); Enterprise custom. Its FAQ also mentions a ₹5,999 monthly fee, so its pages differ: confirm with Gupshup.Source
Shared team inboxYesShared inbox with unlimited users on every plan: take-turns, least-busy or department auto-assignment, managers kept to their department, internal notes, quick replies, pinned chats, drafts, statuses and tags, hidden customer numbers for staff, a staff activity report, and several branches under one login, each with its own number, wallet, plan and team. The app itself works in English, Hindi and 8 more Indian languages.YesAgent Assist live-agent inbox with routing by expertise, business hours, keywords, channels and tags; 10 seats on pay as you go.Source
Broadcast campaignsYesTemplate campaigns on every plan with images, video, documents, buttons and carousels: send now, schedule or at each person’s usual read time; groups, ready-made audiences or everyone with an open 24-hour window; A/B testing, a random 10% test first, and follow-up steps to people who didn’t reply; quality protection; results by sent, delivered, read, replied, failed and clicked, with sales per campaign from your store; 84 ready-made templates; Smart Links, a chat button and QR codes. RCS campaigns on the AI + Automation Plan and Series 4.YesCampaigns on WhatsApp, RCS, SMS and Truecaller with templates, segments, scheduling and delivery reports.Source
No-code chatbot builderYesNo-code flow builder (AI + Automation Plan and Series 4) with keywords, buttons, lists, media, questions, conditions, webhooks, email and Meta conversion events, plus keyword auto-replies and a welcome flow. An away message answers outside business hours on every plan. Describe a flow and AI drafts it for you to check and publish.YesNo-code drag-and-drop bot builder; 5 chatbot flows on pay as you go.Source
AI that answers from your documentsYesAI + Automation Plan and Series 4: the AI Assistant answers from your PDF, Word and text files or your website, in the customer’s language, hands over to a person (7 triggers, WhatsApp alerts to up to 10 numbers) and follows up when customers go quiet. AI Copilot (AI Autopilot in the app) builds chatbot flows, templates, contact groups, campaign drafts, the AI Assistant and your store, and never sends messages. Plus AI Template Studio, the AI Media Library and Ask AI about your business. Basic AI answers without a key (100 replies a day by default), or use your own AI key with no limit from us; voice notes and voice replies, photo, PDF and video understanding and AI follow-up need your own key.YesAI agents learn from website links, documents and catalogues and hand over to a live agent; 5 AI agents on pay as you go; 1,000 AI messages a month free, then ₹1 each.Source
Drip / follow-up sequencesYesDrip sequences (AI + Automation Plan and Series 4) that stop on reply and respect business hours and spend caps, with ready-made drips, a report per step, “what happens next” and “Set up with AI”; scheduled birthday and anniversary messages. Follow-up steps on campaigns come with every plan.YesAutomated campaign journeys that trigger and follow up on their own; 5 included on pay as you go.Source
CRM and lead scoringYesContacts, groups, tags, statuses, custom fields, follow-up reminders and Lead Source rules; chat summaries and AI-set chat statuses with your own AI key. AI Sales Center (AI + Automation Plan and Series 4, with your own AI key) scores every lead 0–100 with the reason, a summary, the objection and the next best action, with a funnel and goals; it never messages customers itself.PartlyA Lead Gen AI agent collects, qualifies and nurtures leads, and AI propensity scoring predicts who will engage with a campaign; a lead score for each contact isn’t listed.Source
IntegrationsYesFacebook Lead Ads, IndiaMART, JustDial and website forms saved as contacts (AI + Automation Plan and Series 4); Shopify order messages and cart recovery, Razorpay and Shiprocket on the same plans; Google Sheets, Meta Conversions API and Zapier (through Webhooks by Zapier until our Zapier app is published). No HubSpot or Salesforce connectors.YesShopify (abandoned cart and order events), WooCommerce, Salesforce, HubSpot, Zoho CRM, LeadSquared, Zendesk, Freshdesk, CleverTap, MoEngage and more.Source
Instagram automationPartlyKeyword auto-replies to Instagram comments and DMs, with a private DM to commenters (AI + Automation Plan and Series 4); no Instagram inbox.YesInstagram DMs with handover to live agents, and auto-replies to comments and story mentions; the pricing page lists Instagram under Enterprise.Source
Business app + API on one numberYesKeep using your WhatsApp Business app on the same number (every plan): new customer messages and replies sent from the phone app show in the inbox. When you connect, our team can bring in your app contacts and up to 6 months of one-to-one chats, within 24 hours, if you allowed chat sharing in Meta’s window. Photos and files show as placeholders, and imported messages never start automations or AI replies.Pages differIts developer docs describe connecting a WhatsApp Business app number, but its pricing FAQ says the number has to be removed from the app.Source
Catalogue, store and paymentsPartlyYour own online store and business website (AI + Automation Plan and Series 4): designs for 12 industries, your own domain, discount codes, delivery dates, Razorpay or cash on delivery, orders on WhatsApp or enquiry-only mode, WhatsApp order updates and Shiprocket. WhatsApp Shop switches for your Meta catalogue; no in-chat WhatsApp payments.YesWhatsApp catalogues and payments in the chat, natively or through Razorpay, PayU or Stripe; no own store listed.Source
Click-to-WhatsApp adsYesCreate Click-to-WhatsApp ads for Facebook and Instagram from the Meta Ads menu on every plan, with AI drafting the ad (your own AI key); see spend, chats and new contacts per ad; Meta Conversions API events.YesGupshup Advertise creates click-to-chat ads on Facebook, Instagram, TikTok and Google Search from one dashboard, with Conversions API events.Source
Voice and callingYesWhatsApp calls in the browser on every plan: take calls and call customers who allow it, with optional recordings (and transcripts with your own AI key). Voice AI (AI + Automation Plan and Series 4): an AI agent phones your contacts, one from a chat or up to 1,000 from a list, in 11 languages including Hindi, English, Tamil, Telugu and Bengali, and puts the summary, transcript and recording in the chat; ordinary phone calls, charged per minute from the wallet.YesVoice AI agents for inbound and outbound calls over phone lines, SIP, WhatsApp voice and web calls.Source
Developer API and webhooksYesREST API for contacts, chats, templates and campaigns, webhooks with logs, a Postman collection and SDKs for PHP, Node.js, Python, Java and Ruby (AI + Automation Plan and Series 4). AI Connections, our MCP server, on every plan: connect Claude, ChatGPT or Cursor to read contacts, chats, templates and campaign results; any send waits for an owner’s or manager’s approval within 15 minutes, and what the AI tool reads goes to that AI company.YesAPIs and webhooks on pay as you go.Source
Mobile appPartlyAndroid app, downloaded from your dashboard (not on Google Play yet), that updates itself and alerts you to new messages; installable web app on iPhone. Both in English, Hindi and 8 more Indian languages.Not listedNo mobile app found on the site.Source

“Not listed” means we couldn’t find it on Gupshup’s website; it may still be available. Features that need the AI + Automation Plan or Series 4 are noted.

Choose Automate AI if
  • You want unlimited users on every plan, with prices published on our site.
  • You want AI lead scoring from 0 to 100 with the reason and next step for every lead.
  • You want an AI Copilot that builds chatbot flows, templates and campaign drafts, and never sends anything itself.
  • Your leads come from IndiaMART, JustDial or Facebook lead forms and you want them saved as contacts automatically (AI + Automation Plan and Series 4).
  • You want your own online store and website with cash on delivery and WhatsApp order updates.
  • You want to connect Claude, ChatGPT or Cursor to your account, with an owner or manager approving every send (what the AI tool reads goes to that AI company).
Gupshup may suit you if
  • You want to pay per message with a ₹0 monthly platform fee on its pay-as-you-go plan.
  • You want WhatsApp, RCS, SMS, Truecaller and voice from one wallet.
  • You need payments inside the WhatsApp chat, or ads on TikTok and Google Search as well as Facebook and Instagram.
  • You need voice AI agents that answer incoming calls as well as make them.
  • You need enterprise scale: up to 10,000 messages a second, SSO, audit logs and regional data hosting.
  • You rely on Salesforce, HubSpot, Zendesk, CleverTap or MoEngage connectors.

Questions

Is Automate AI a good Gupshup alternative?

If you want published monthly plans with unlimited users, AI lead scoring, an AI Copilot, leads from IndiaMART and JustDial, and your own online store, Automate AI is worth comparing. Gupshup offers pay-as-you-go pricing, RCS, SMS and voice from one wallet, in-chat payments and enterprise-scale sending.

How does Gupshup price its plans?

On 8 November 2026 Gupshup’s pricing page listed pay as you go with a ₹0 monthly platform fee and a prepaid wallet plus 18% GST, and its rate card listed all-in India rates including Meta’s fee: ₹1.15 for marketing and ₹0.145 for utility, authentication and service messages. Its FAQ also mentions a ₹5,999 monthly fee, so its pages differ; confirm with Gupshup.

How does Automate AI price its plans?

Marketing Plan ₹1,500 a month billed yearly (₹17,999) or ₹1,833 a month billed every 3 months (₹5,499); AI Assistant + Marketing + Automation Plan ₹2,333 a month billed yearly (₹27,999) or ₹2,833 a month billed every 3 months (₹8,499); Series 4 ₹2,899 a month billed yearly (₹34,788). Prices are billed in INR, and there’s no public free trial. Every plan includes unlimited users and contacts, and free wallet credit comes with your first purchase; WhatsApp messages are charged per message. See our pricing page.

Can I move from Gupshup to Automate AI?

Yes. Meta lets businesses move a WhatsApp Business API number between providers. Contact us and we’ll help you plan the move.

See Automate AI on your own number.

Book a demo and we’ll show the inbox, campaigns, chatbots and AI with your use case. Compare more providers on our comparison page.

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Sources

Gupshup is a trademark of its owner. This page is Automate AI’s own comparison and isn’t endorsed by Gupshup.