How to Get the WhatsApp Verified Badge (Blue Tick) for Your Business

There are two ways to get the verified badge on WhatsApp, and which one applies depends on how you use WhatsApp. On the free WhatsApp Business app, the badge comes with a paid Meta Verified subscription. On the WhatsApp Business API, you request an Official Business Account (OBA), which has no fee but has strict requirements.

Either way the badge is now a blue checkmark beside your business name (businesses used to call it the “green tick”). This guide covers both routes, who is eligible, the steps, what it costs in India, and what the badge does and doesn’t change.

Two routes to the badge

Meta Verified on the WhatsApp Business app

Meta Verified for WhatsApp started in June 2024 with India among the first countries, and from September 2024 it’s been available to eligible small businesses in India using the WhatsApp Business app. It’s a monthly subscription that adds the badge and other benefits.

Who is eligible

• You’re 18 or older and your number is in a supported country.
• Your account has been on the WhatsApp Business app for a while, has sent messages recently, and has a profile name and photo.
• The number is used only on the Business app (not connected to the API).
• Government and political organisations aren’t eligible.

How to apply

1. Open the WhatsApp Business app → Tools → Meta Verified.
2. Pick a package and pay through the app.
3. Meta reviews your business, usually within 3 business days. If it can’t verify you, the payment is refunded.

Plans and price in India

When Meta launched business subscriptions in India in July 2024, plans started at ₹639 a month for one app. Prices change with offers, so check the current price in the app. Meta’s help centre lists four business packages: Standard (badge, impersonation protection, in-app support, one verified channel, 4 linked devices), Plus, Premium and Max, which add priority support, more verified channels, more linked devices and protection for more accounts.

Official Business Account on the WhatsApp API

If your number is on the WhatsApp Business API (directly or through a provider), the badge comes from an Official Business Account request. Meta lists five requirements:

1. Your business follows the WhatsApp Business Messaging Policy.
2. The number has been registered on the platform for at least 30 days.
3. Your business portfolio has passed Meta business verification. See Meta business verification for WhatsApp.
4. Two-step verification is turned on for the number.
5. Your display name is approved. See WhatsApp display name rules.

How to request it

In WhatsApp Manager open Overview → your phone number → Profile → Official business account → Submit request. Since June 2025 providers can also submit the request through Meta’s API. If it’s rejected, you can apply again after 30 days.

What the badge does, and doesn’t, change

So treat the badge as a trust signal, not a growth hack. If your goal is to message more people, focus on business verification and messaging limits and a healthy quality rating.

Common reasons requests are rejected

• Business verification not done or done for a different legal name than the display name.
• Display name doesn’t match your website or brand.
• Number too new (under 30 days on the platform).
• Two-step verification off.
• Thin online presence, such as no website or a website that doesn’t mention the business name.

Getting ready with Automate AI

Most of the OBA checklist is groundwork you need anyway: a verified business, an approved display name and a well-filled business profile. Automate AI’s team helps with this on a call or screen share when you connect your number, and the platform works the same with or without the badge. See how to get started with the WhatsApp Business API and our pricing.