WhatsApp Business Profile Picture and Cover Photo Sizes

WhatsApp and Meta don’t publish an exact pixel size for a WhatsApp Business profile picture or cover photo. What they do say is how to upload and crop each one, the image types the upload API accepts (JPEG and PNG), and that both photos are public by default. So the safe approach is a square, sharp image of your logo for the profile picture and a wide, simple image for the cover.

Plenty of sites quote exact numbers as if they were official. They aren’t, and this guide doesn’t pretend otherwise. Below you’ll find what WhatsApp and Meta actually state, a practical size to export (clearly marked as our own suggestion), and the steps to change your photo in the Business app, in WhatsApp Manager and through the API.

What WhatsApp and Meta actually say about sizes

Before you resize anything, here’s what the official pages cover, and what they leave out. We checked WhatsApp’s Help Center article on editing a business profile and Meta’s developer pages for business profiles and uploads.

You may see figures such as a minimum of 192 pixels quoted elsewhere. We couldn’t find them on any current WhatsApp or Meta page, so we haven’t repeated them as rules.

A practical size for your profile picture

With no official number, aim for an image that stays sharp after WhatsApp crops and shrinks it. Customers mostly see your picture small and round, in their chat list and at the top of your chat, so clarity matters far more than resolution.

• Shape: square. A square file crops cleanly, whatever shape WhatsApp shows it in.
• Size: we suggest 640 × 640 pixels. It’s large enough to look sharp and small enough to upload quickly. This is our recommendation, not a Meta requirement.
• Format: JPEG or PNG. These are the image types Meta’s Resumable Upload API accepts.
• Safe area: keep your logo inside the middle of the square, with space around it, so nothing important sits in the corners that get cropped away.
• Colour: a solid background in your brand colour reads better at small sizes than a photo of your shopfront.

What to put in it

Use your logo, or a simple logo mark if the full logo has small text. A long company name will be unreadable at chat-list size. If you’re a one-person business, such as a consultant or a tutor, a clear head-and-shoulders photo works too, as long as it matches your other channels.

Keep it the same picture you use on your website, Google listing and social pages. Customers check that a business is real by recognising it, and a mismatched picture makes them hesitate.

The cover photo: Business app only

The WhatsApp Business app lets you add a cover photo to your profile, shown as a wide banner behind your profile picture. WhatsApp doesn’t state a pixel size or aspect ratio for it, and the app asks you to crop whatever you choose.

Because it’s wide and cropped, choose an image that still makes sense if the edges are trimmed:

• A simple scene, such as your shop counter, products on a table or your team, with the subject near the middle.
• Plain colour or texture with a short line of text in the centre, if you want text at all.
• No prices, offers or dates, because the cover stays up long after a promotion ends.

If your number runs on the WhatsApp Business Platform (API) only, there’s no cover photo to set. If you use the Business app and the API together on one number (coexistence), the business profile is managed from the app, so you set the photos there. You can read more in our WhatsApp coexistence guide.

How to change it in the WhatsApp Business app

These steps follow WhatsApp’s Help Center. Menu names can vary slightly between app versions.

Profile picture on Android

1. Go to the Tools tab, then tap Profile.
2. Tap your profile photo, then the edit (pencil) icon.
3. Take a new photo or choose one from your gallery.
4. Crop or rotate it, then tap Done.

Profile picture on iPhone

1. Go to the Tools tab, then tap Profile.
2. Tap Edit under the profile picture (Add Photo if there isn’t one yet).
3. Tap Choose Photo, crop it and tap Choose, or Take Photo, crop it and tap Use Photo.
4. To remove it, tap Delete Photo, then Delete Photo again.

Cover photo on a phone

On iPhone, tap the camera icon next to the cover, choose or take a photo, crop it and tap Choose or Use Photo. On Android:

1. In your business profile, tap the cover photo.
2. Tap the camera icon to take a photo, or the gallery icon to pick one.
3. Crop or rotate it, then tap Done. To remove it, tap delete, then Remove.

On WhatsApp Web or desktop

Click your business profile photo and choose to view, take, upload or remove a photo. After uploading, drag the image to adjust it and click the tick. For the cover photo, click the pencil icon on it. Some profile details, such as your business name, can only be edited in the mobile app.

How to change it on the WhatsApp Business API

In WhatsApp Manager (no code)

1. Open WhatsApp Manager, then Account tools › Phone numbers.
2. Select your business phone number.
3. Open the Profile tab, update the picture and save.

Through the API (for developers)

1. Start an upload session: POST /<APP_ID>/uploads with file_name, file_length (in bytes) and file_type, such as image/jpeg or image/png.
2. Upload the file: POST /upload:<UPLOAD_SESSION_ID> with the header file_offset: 0, your user access token in an Authorization: OAuth header, and the image as binary data.
3. Copy the h value from the response. That’s the file handle.
4. Update the profile: POST /<PHONE_NUMBER_ID>/whatsapp_business_profile with messaging_product: "whatsapp" and profile_picture_handle set to the handle.
5. Check it: a GET on the same endpoint with fields=profile_picture_url returns the link to your current picture.

If an upload is interrupted, a GET on the upload session returns the file_offset to resume from. Other profile fields, such as About and description, and their character limits are in our guide to the WhatsApp Business profile.

Meta Verified, display names and photo changes

If your business has an active Meta Verified subscription, WhatsApp says profile name and photo updates need review and approval. Profile details can be locked for up to 20 days after verification, and the profile photo can be changed once every three days. Settle on your final logo before you verify.

Your picture and your name work together. On the API, the name customers see is your display name, which Meta reviews separately from the photo. See WhatsApp display name rules before you change both at once.

Your profile in Automate AI

In Automate AI, the Business Profile Settings card in Settings › WhatsApp updates your WhatsApp business description, address, email and industry on your connected number. The profile picture isn’t changed from there, so update it in WhatsApp Manager using the steps above. It shows up in your customers’ chats once WhatsApp has it.

Once your profile looks right, the picture is what customers see next to every campaign, reminder and reply you send. You can plan those in WhatsApp campaigns, and start from our own samples in the WhatsApp template library.

Checklist before you upload

1. The image is square, with the logo in the middle and space around it.
2. It’s a JPEG or PNG, exported sharply (we suggest 640 × 640 pixels).
3. Text in the picture, if any, is readable when the image is the size of a thumbnail.
4. It matches your website, Google listing and social profiles.
5. For the cover photo (app only), the subject stays visible when the edges are cropped.
6. If you’re Meta Verified, you’ve allowed for review time and the three-day limit between photo changes.